The Center for Health Value Innovation Names Pioneers in Value-Based Health to its Board of Strategic Advisors

ST. LOUIS--(Business Wire)--
The Center for Health Value Innovation(www.vbhealth.org), the nation`s premier
organization dedicated to establishing value and producing evidence for
sustainable health and financial improvement, is pleased to announce that A.
Mark Fendrick, M.D., professor of Internal Medicine in the School of Medicine
and professor of Health Management and Policy in the School of Public Health at
the University of Michigan, and Jan Berger, formerchief clinical officer of CVS
Caremark and current president and CEO of Health Intelligence Partners, will be
joining the Center`s Board of Strategic Advisors.

"The Center is fortunate to attract thought-leaders of this caliber and
experience," says Cyndy Nayer, president of the Center. "Both Dr. Fendrick and
Dr. Berger were early advocates of the value-based approach to controlling the
cost trend by reducing pharmaceutical co-payments for those with chronic
diseases in order to increase compliance, health, and productivity."

Fendrick, who serves as co-director of the Center for Value-Based Insurance
Design at the University of Michigan (www.vbidcenter.org), brings significant
experience in monitoring medical trends as they impact the nation`s health care
system and provides insight and guidance to the Center. He received a bachelor`s
degree in economics and chemistry from the University of Pennsylvania and a
medical degree from Harvard Medical School.

"I am honored to serve this organization which reflects some of the most
advanced thinking in value-based design," says Fendrick. "This is an opportunity
to extend my perspective and understanding of clinical and economic issues that
foster collaborations with government agencies, health plans, professional
societies, and healthcare companies to advance value-based health design."

Berger is transitioning out of her role as the chief clinical officer of CVS
Caremark, where she served since 1999. She founded Health Intelligence Partners
in 2008 as a health care consultancy with 25 years of business and clinical
experience. She holds a Doctor of Medicine degree and a Master`s degree in
Jurisprudence from Loyola University in Chicago.

Both Berger and Fendrick will join the distinguished panel of special strategic
advisors, which includes Robert Campbell of the Robert Wood Johnson Foundation
and Joycelyn Elders, M.D., former U.S. Surgeon General.

About The Center for Health Value Innovation

Launched in 2007, The Center for Health Value Innovation is a not-for-profit
(501c3) organization representing industry stakeholders committed to sharing the
evidence that value-based health designs improve health status and reduce health
cost inflation. Visit www.vbhealth.org.

Media
CPR for Center for Health Value Innovation
Jim Stroh, 201-641-1911 x18
Jstroh@cpronline.com

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