City Year Launches Nationwide Campaign to Increase Young Adult Community Service

Comcast Commits $27 Million to City Year; Airs New Public Service Announcements
To Increase Recruitment
PHILADELPHIA--(Business Wire)--
In an effort to inspire young people to commit to national service, City Year,
Philadelphia Mayor Michael Nutter, and Comcast today introduced a nationwide
City Year campaign called "give a year. change the world." that encourages young
people to get involved and serve their community.

At a press event held in Comcast`s main lobby, Mayor Nutter, David L. Cohen,
Executive Vice President of Comcast, and Michael Brown, CEO and Co-Founder of
City Year, all spoke about the positive impact that young leaders can have in
the community and the need to promote and expand opportunities for them to
serve, especially during the difficult economic times our nation is facing.
Additionally, a special screening of five new public service announcements
(PSAs) promoting the new campaign was held on The Comcast Experience video wall
and over 40 City Year corps members conducted their signature exercise routine.

"In the current state of the economy, City Year provides young adults with a
powerful way to give back to their communities," said Mr. Cohen. "We are
absolutely thrilled to partner with City Year. They have motivated thousands of
young people to take active roles within communities and schools across the
nation, and the PSAs are a terrific reflection of the great work they do. We
hope others will join the organization and further their cause."

Comcast is one of City Year`s leading corporate partners and recently made a
three-year, $27 million commitment. Comcast will air the PSAs and provide
financial support for development and training needs of City Year staff and
corps members. The PSAs were designed and produced by Arnold Worldwide, which
also donated the time and production costs for the project.

"The number of applications we have received nationwide has nearly tripled as
more students are answering the call to serve and make an impact on their local
communities," said Mr. Brown. "Our tremendous partnership with Comcast is making
it possible for us to take an enormous step forward to promote the idea and the
opportunity of service across the country."

"Now is a more important time than ever for young adults to give back to their
communities," said Mayor Nutter. "Being a founding board member of City Year
Greater Philadelphia, I`ve witnessed first hand the rewarding experiences the
organization provides and I hope our young adults will accept this call to
action and join City Year to further advance our local communities."

The PSAs feature City Year corps members - 17 to 24 year olds from diverse
backgrounds - in meaningful moments that convey the powerful impact they have as
young people engaged in citizen service - tutoring in schools, mentoring
students, cleaning up neighborhoods, working together for a common purpose. Each
PSA conveys the new City Year tagline: "give a year. change the world."

"The more you learn about City Year the more you are inspired by the energy,
passion and optimism that shine through everything they do," said Brian Hayes,
Creative Director at Arnold. "We hope that these new PSAs convey this feeling
and motivate more young people to get involved in the program."

City Year is celebrating its 20th anniversary this year, and since 1988 more
than 11,000 young leaders have given 18 million hours of service, working as
tutors, mentors and role models to more than one million children across the
nation.

The PSAs can be seen on the Comcast cable network and online at
www.cityyear.org/psa.

About City Year

City Year unites young people of all backgrounds for a year of full-time
service, giving them the skills and opportunities to change the world. As
tutors, mentors, and role models, these young leaders make a difference in the
lives of children and transform schools and neighborhoods across the United
States and in South Africa. For more information, please visit www.cityyear.org.
City Year is a proud member of AmeriCorps.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is the nation's
leading provider of entertainment, information and communication products and
services. With 24.4 million cable customers, 14.7 million high-speed Internet
customers, and 6.1 million Comcast Digital Voice customers, Comcast is
principally involved in the development, management and operation of broadband
cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television,
Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten Comcast
SportsNet networks and Comcast Interactive Media, which develops and operates
Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast
also has a majority ownership in Comcast-Spectacor, whose major holdings include
the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball
team and two large multipurpose arenas in Philadelphia.

Comcast Corporation
John Demming
(215) 286-8011
or
Ebony Staton Weidman
(215) 286-5092
or
City Year
Rex Carney/Dava Guerin
(215) 939-5060

Copyright Business Wire 2009