Boston Taxis Get Self-Swipe Credit Card Readers and Media Touch Screens in Backseat

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Mon Jan 12, 2009 3:07pm EST

Boston Taxis Get Self-Swipe Credit Card Readers and Media Touch Screens in
Backseat

NYC-Based Creative Mobile Technologies Inks Deal with Boston Cab Dispatch,
Boston's Premier Taxi Radio Association

NEW YORK, Jan. 12 /PRNewswire/ -- Creative Mobile Technologies (CMT), the
nation's largest comprehensive taxi technology services provider, has inked a
deal with Boston Cab Dispatch, Boston's premier radio affiliation service with
almost 500 member taxis comprising over 25% of the Boston taxi industry. The
deal will bring Boston taxi passengers a quick and easy rear-seat, self-swipe
credit card payment system as well as multi-channel, interactive media screens
and additional technologies designed to enhance the passenger experience and
drive new efficiencies into taxi service offerings.  The technology will also
bring Boston Cab members into compliance with the City of Boston's mandate,
that by April 2009, all taxis must provide rear-seat credit card acceptance
capability. 

This is the second major American taxi company in less than three months to
announce the implementation of CMT's state-of-the-art taxi technology.  In
October 2008, CMT struck a similar deal with Chicago's Yellow, Checker and
Blue Diamond family of 2,600 taxicabs. CMT is currently operating in more than
5,500 New York City taxicabs.

These new service offerings are based on CMT's "FREEdom Solution," developed
in New York City by leading technology professionals and recognized leaders of
the taxi industry. CMT's signature Passenger Information Monitors (PIMs)
feature credit card acceptance functionality enabling passengers to securely
swipe their own credit card and complete wireless transactions in seconds. 
The CMT PIM, which features a uniquely tailored news and entertainment network
as well as GPS-powered maps that passengers can control with state-of-the-art
touch-screen technology, has revolutionized and redefined the modern rider's
taxicab experience. 

"CMT is very excited about bringing our award-winning product to the great
City of Boston whose exceptional taxi system is exemplified by Boston Cab
Dispatch and its forward-thinking CEO, Brett Barenholtz," said Ron Sherman,
CEO of Creative Mobile Technologies.  

Jason Poliner, CMT's Chief Operating Officer, said "Boston taxi passengers
will now have the quickest, safest, and most reliable credit card payment
process available while the Boston taxi industry will benefit from higher
passenger volumes and larger tips.  Our completely re-engineered,
state-of-the-art touch screens feature entertaining media content and
important local information that will provide a value-added service previously
unavailable to Boston riders."

Boston Cab Dispatch is a well-respected innovator in the Boston taxi industry.
 The company has remained ahead of the curve, having implemented the first
computerized dispatch system in Boston -- 12 years before any other taxi
company.  Boston Cab currently has the greenest taxi service in New England.

"While our mandate is simply to provide credit card access in the back seat,
we have chosen to go a step further and embrace the latest technology
available to the taxi industry," said Brett Barenholtz, CEO of Boston Cab
Dispatch.  "After an exhaustive and thorough research process, we are
convinced that CMT's excellent record of safe, reliable credit card
processing, coupled with its superior media screen product, provides a perfect
match for Boston Cab which always strives to provide our members and customers
with the best possible service."

Boston Cab Dispatch's drivers will also benefit from the implementation of
CMT's advanced solution. The technology will vastly improve credit card
transaction reliability, efficiency, and ease-of-use in both the driver and
passenger components of the transaction process, and the seamless integration
with Boston Cab Dispatch's existing host dispatch technology will increase the
fleet's geographic coverage capabilities and eliminate the need for redundant
in-vehicle data communications appliances. 

About CMT:
Creative Mobile Technologies (CMT) began providing New York City taxicabs with
credit and debit card processing, media and advertising content, text
messaging, interactive passengers maps, GPS, and electronic trip sheets in
2007.  In New York, CMT, which gained a reputation as the "by the industry,
for the industry" taxi technology solution, partnered with Bank of America,
World Line Communications, Feeney Wireless and Mobile Knowledge.  CMT's media
partner, Clear Channel Taxi Media developed the exclusive NY10 Taxi
Entertainment Network with content by NBC Universal. CMT is now the nation's
leading provider of total taxi technology solutions, operating in over 5,500
New York City taxicabs and soon to be in over 2,600 Chicago taxicabs.  CMT's
"FREEdom Solution" received one of VISA's highest honors for its commitment to
credit card security and privacy protection. To learn more, visit
www.cmtnyc.com.

About Boston Cab Dispatch, Inc.:
Boston Cab Dispatch has been the taxi industry leader in Boston for the last
50 years, relying on its four generations of experience.  Boston Cab's premier
radio association boasts almost 500 taxis as members.  For over a decade, the
company has featured computerized dispatching and continues its commitment to
update, improve, and advance its dispatch system to meet the evolving needs of
the industry. 

SOURCE  Creative Mobile Technologies

Michael Woloz, Connelly & McLaughlin, +1-212-437-7373, or Cell:
+1-646-382-7171, for Creative Mobile Technologies
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