Marriott Launches West Coast 'Spirit of Aloha Tour'

* Reuters is not responsible for the content in this press release.

Mon Jan 12, 2009 3:23pm EST

Month-long sales blitz will bus from San Diego to Seattle promoting Hawaii

HONOLULU, Jan. 12 /PRNewswire/ -- Marriott's Spirit of Aloha Tour, a
month-long consumer and travel trade blitz to promote Hawaii vacations,
launched today in San Diego, California with a Hawaiian blessing that included
traditional chants, conch shell blowers, hula dancers and musicians.

The blessing signaled the start of a 1,300-mile journey aboard a 45-foot-long
tour bus emblazoned with tropical images of Hawaii, that brings the sights and
sounds of Hawaii to eight cities across California, Oregon and Washington. The
campaign aims to encourage West Coast residents to travel to the Aloha State
in the coming year and stay at beautiful Marriott Resorts to be found on
Kauai, Oahu, Maui and Hawaii's Big Island.

"We are excited to launch Marriott's Spirit of Aloha Tour," said Ed Hubennette
vice president for North Asia, Hawaii, and South Pacific, Marriott
International. "Hawaii is the favorite vacation destination for people living
on the West Coast. Our message to them is that a Hawaii vacation is very
affordable right now and offers just the right combination of relaxation and
fun to rejuvenate and nourish the soul in these challenging times."

To add to the excitement, American Idol Top 10 Finalist from Season 3, Camile
Velasco of Maui, has signed up as the ambassador of aloha on the tour. Camile,
who will be making public and media appearances, has recently produced a new
music CD called "Koy" which will be launched in March 2009. Her single, "Guava
Jelly" can be downloaded on iTunes. Also performing on the tour is a hula
halau, or troupe, from the Polynesian Cultural Center on Oahu.

The bus will stop at Costco Warehouses and call on key travel wholesalers,
travel agencies and meeting planners in each of the eight cities. "Costco's
travel division is one of our key travel partners and we're going to have a
'Hawaii Day' at Costco with the Marriott bus parked outside," said Hubennette.

Marriott's Spirit of Aloha Tour schedule is as follows:

January 12 - 15    San Diego
January 16 - 23    Los Angeles and Orange
January 24 - 31    San Jose, San Francisco
January 27         Sacramento
February 1 - 4     Portland
February 4 - 6     Seattle

General managers and directors of sales and marketing from each of Marriott's
resort hotels in Hawaii and the retail sales team based on the West Coast will
join Hubennette on the tour.

Marriott, along with partner Hawaiian Airlines, will be giving away trips to
Hawaii for stays in its hotels as part of a sweepstakes program on radio and
television.

In conjunction with Marriott's Spirit of Aloha Tour, there are special
vacation packages being offered to mark Hawaii's 50th Statehood Anniversary.
The "Hawaii Statehood Package" is available throughout 2009 at all five
Marriott Resorts in Hawaii. Guests will receive:

    --  Fourth night free when they book three nights
    --  VIP turndown service
    --  Daily breakfast for two at JW Marriott Ihilani Resort & Spa,
        Waikoloa Beach Marriott Resort & Spa, Waikiki Beach Marriott Resort
        & Spa and Kaua'i Marriott Resort & Beach Club
    --  One-time $75 resort credit at Wailea Beach Marriott Resort & Spa
    --  Resort gift upon arrival




Package is based on availability, restrictions may apply. To book, visit
Marriott.com and use promotional code PRO or all 1-800-721-6996.

Marriott International in Hawaii is represented by five resort hotels on three
major islands:  JW Marriott Ihilani Resort & Spa, Waikiki Beach Marriott
Resort & Spa, Kaua'i Marriott Resort & Beach Club, Wailea Beach Marriott
Resort & Spa and Waikoloa Beach Marriott Resort & Spa. In addition, there are
four Marriott Vacation Club International vacation ownership resorts.

To see Marriott's Spirit of Aloha Tour, visit the newly launched
htttp://marriottalohatour.com 

Editor's Note:  High-resolution images and interview with Ed Hubennette
available upon request.

MARRIOTT INTERNATIONAL, Inc. (NYSE: MAR) is a leading lodging company with
more than 3,100 lodging properties in the United States and 66 other countries
and territories. Marriott International operates and franchises hotels under
the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn,
Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari
brand names; develops and operates vacation ownership resorts under the
Marriott Vacation Club, Horizons by Marriott Vacation Club, The Ritz-Carlton
Club and Grand Residences by Marriott brands; operates Marriott Executive
Apartments; provides furnished corporate housing through its MarriottExecuStay
division; and operates conference centers. The company is headquartered in
Bethesda, Md., and had approximately 151,000 employees at 2007 year-end. It is
ranked as the lodging industry's most admired company and one of the best
companies to work for by FORTUNE(R), and has been recognized by the U.S.
Environmental Protection Agency (EPA) with the 2007 Sustained Excellence Award
and Partner of the Year since 2004. In fiscal year 2007, Marriott
International reported sales from continuing operations of $13 billion. For
more information or reservations, please visit our web site at
www.marriott.com.



SOURCE  Marriott Resorts Hawaii

Bernie Caalim, +1-808-741-2609, Bernie.Caalim@mwc-anthology.com, or Jeanne
Datz Rice, +1-808-539-3438, Jeanne.Datz.Rice@mwc-anthology.com, both of McNeil
Wilson Communications, for Marriott Resorts Hawaii
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.