LexLi International Selects Maddock Douglas Its Agency of Innovation™

Revolutionary skincare company chooses agency for branding and marketing
CHICAGO--(Business Wire)--
Maddock Douglas Inc. (www.maddockdouglas.com), leading Agency of Innovation™, is
proud to announce its partnership with LexLi International, Inc., a skincare
company committed to developing a pure Aloe-based line of products.

Maddock Douglas is helping grow the company through positioning and branding,
with digital and traditional marketing initiatives to follow in Q2 of 2009.

LexLi occupies a unique space in the highly saturated skincare arena full of
claims and promises. As the bearer of truth, LexLi products have the highest
concentration of the purest Aloe Vera on the market and are formulated on the
science of the skin-not on traditional skincare "potions."

"We`re working with Maddock Douglas because they are experts at bringing new
products to market," says Dr. Ahmed Abdullah, CEO of LexLi. "We believe our
products are revolutionary; they are based on real science and complex
chemistry. Maddock Douglas knows how to build and launch brands that connect
emotionally-regardless of how technical the product may be."

"We are honored to help Dr. A serve those who aspire to know the truth and are
brave enough to face it," says Raphael Louis Viton, President of Maddock
Douglas. "We believe in what he is trying to do with his LexLi Skincare
Collection: bringing a better solution to consumers who are ready for a better
solution."

LexLi International, Inc.

LexLi International, Inc. is committed to developing a pure Aloe based line of
skin care products that contain only high-grade natural substances, which have
been proven to have restorative and medicinal effects on the skin. It is the
philosophy of LexLi International, Inc. that the quality of the ingredients in
the LexLi skin care collection will exceed industries standards and will live up
to consumer expectations for results and effectiveness. LexLi International,
Inc. believes that using the highest grade of Aloe Vera as the main ingredient
in their entire collection will provide customers with products where they FEEL
the difference and SEE the difference in their skin.

Maddock Douglas, Inc.

Maddock Douglas, established in 1991, is the leading Agency of Innovation™,
helping clients take their products "from mind to market." Using their
proprietary Global Expert Network of over 6,000 entrepreneurs, professionals and
specialists from 40+ countries and their social media expertise to accelerate
new product adoption, they help firms break down the barriers to innovation.
Their proprietary 3-2-1Launch! new product and service development process has
created a company backed by the experience, people and expertise required to
manage the most critical aspects of the innovation process. Maddock Douglas`
client list includes 20 out of the top 100 global brands* and 10 out of the
Fortune 50 companies.

*From Business Week`s list of top 100 brands

Maddock Douglas Inc.
Jenna Kennedy, 630.563.6443
Jenna.k@maddockdouglas.com

Copyright Business Wire 2009