800+ Pack the House for DemandTec NRF Presentation on Customer-Centricity

Sunday session featured new research and two retailers' case studies

NEW YORK, Jan. 12 /PRNewswire-FirstCall/ -- DemandTec, Inc.
(Nasdaq: DMAN), a leading provider of on-demand optimization solutions for
retailers and consumer products manufacturers, presented, along with industry
partners, the session "Are You Truly a Customer-Centric Retailer?" to
approximately 800 attendees Sunday at the NRF 98th Annual Convention & Expo.
The session introduced new research on the state of customer-centricity in
the industry and presented two retailer case studies in an effort to help
attending retailers self-assess their own customer-centricity efforts.
Leslie Hand, research director for IDC Global Retail Insights, previewed
the results of a recent survey to be published later this month. Results
highlighted suggest customer-centricity is a retail initiative that has firmly
taken hold, is progressing well, and not surprisingly is more advanced among
the industry's higher performers.
"We were impressed with the fact that customer centricity is one of the
top three focuses of most retailers and that customer insights are being
deployed extensively by both marketing and merchandising," said Ms. Hand.
Denise Darragh, vice president, marketing & advertising at Rexall
PharmaPlus, a 350-store drug chain in Canada, presented several examples of
how the chain uses customer segmentation to better target and promote to
specific shoppers. In one case, the retailer was able to reallocate resources
previously used to distribute flyers to unprofitable shoppers.
Dan Moe, vice president of merchandising operations and pricing for Best
Buy, presented a summary of how Best Buy's well-publicized customer centricity
program is being implemented and how it has already dramatically changed how
the company approaches merchandising, pricing, and advertising.
For example, merchants and advertising now focus on solutions and
experiences versus individual products, and pricing decisions are optimized
based on an understanding of consumer demand.
"We have changed from a company that said 'how can we sell this product,'
to a company that is all about the customer," said Moe during his
presentation.
Marc Dietz, vice president of marketing at DemandTec, and Brian Ross,
general manager of Precima, co-moderated the session and provided additional
commentary on the evolution and best practices of customer-centricity.
A video recording of the entire session will be made available by the NRF
on http://www.nrf.com.
Also at the 98th Annual NRF Convention and Expo, DemandTec is showcasing
the next generation of customer-centric merchandising and marketing solutions
in Booth #2026 through Tuesday, January 13th.
About DemandTec
DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies
to optimize merchandising and marketing decisions, individually or
collaboratively, to achieve their sales volume, revenue, and profitability
objectives. DemandTec software services utilize DemandTec's science-based
software platform to model and understand consumer behavior. DemandTec
customers include more than 140 leading retail and consumer products
manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra
Foods, Delhaize America, Dr Pepper Snapple Group, General Mills, Giant-
Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway and Sara Lee.
Connected via the DemandTec TradePoint Network(TM), DemandTec customers have
collaborated online on more than 1.8 million trade deals. For more
information, please visit http://www.demandtec.com.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding
DemandTec's expectations, hopes, plans, intentions or strategies, including
statements about the effectiveness of DemandTec's solutions. These forward-
looking statements involve risks and uncertainties, as well as assumptions
that, if they do not fully materialize or prove incorrect, could cause our
results to differ materially from those expressed or implied by such forward-
looking statements. The risks and uncertainties include those described in
DemandTec's documents filed with or furnished to the Securities and Exchange
Commission. All forward-looking statements in this press release are based on
information available to DemandTec as of the date hereof, and DemandTec
assumes no obligation to update these forward-looking statements.
Media Contact:
Cassandra Moren, DemandTec, Inc.
(650) 226-4690
cassandra.moren@demandtec.com

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 226-4603
tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec,
Inc. All other trademarks are the property of their respective owners.
SOURCE DemandTec, Inc.

Media, Cassandra Moren, +1-650-226-4690, cassandra.moren@demandtec.com, or
Investors, Tim Shanahan, +1-650-226-4603, tim.shanahan@demandtec.com, both of
DemandTec, Inc.