Zhura Collaborates with Funny or Die UK to Pull Writers into UGC

Funny or Die UK partners with online writing site Zhura to reinvent
user-generated entertainment.

BOSTON, Jan. 12 /PRNewswire/ -- Zhura, the market leader in online
screenwriting and Funny or Die UK, Europe's fastest growing video comedy site,
today announced an initiative redefining the phenomenon of User Generated
Entertainment. Going beyond simply soliciting video content for its online
video library, Funny or Die UK will tap Zhura's global pool of aspiring
writers for sketch comedy content.

Zhura combines professional-grade performance writing tools and a powerful
online editor with a diverse writing community. Funny or Die UK, like its
sister site in the US, invites aspiring comedians and sketch writers to upload
video clips that are viewed by the site's community who vote: "Funny" or
"Die". Now, through a partnership between the two companies, aspiring comedy
writers can submit written sketches for production consideration by arguably
the fastest growing comedy brand.

"We're very excited to partner with Funny or Die UK," says Zhura CEO Eric
MacDonald. "After the United States, the UK represents our largest membership
base and we're thrilled not only to host written submissions for what's
destined to be a hugely popular site, but also to provide our aspiring
writer-members with another reason to write."

The team at Funny or Die UK will monitor the sketches being created online at
Zhura and will produce any sketches they feel would be a popular addition to
their site. They will also encourage amateur production teams to scour Zhura
for sketches they can produce and upload to the UK website.

"Since Zhura launched earlier this year, I've been a devoted user and
unofficial promoter of the site," says James Serafinowicz, Creative Director,
Funny or Die UK. "I'm so excited about this partnership. Zhura's brilliant
writing software coupled with Funny or DieUK's production expertise will
hopefully give aspiring comedy writers a helping hand in securing work in the
industry."

The Devil's in the Detail

-- Interested writers should register on Zhura where the basic membership
is Free.
-- To be considered for production, members must write their sketches in
Zhura's Public Group Folder titled "Funny or Die UK".
-- All material considered by the head writers at FOD UK must be licensed
under the Creative Commons "BY-SA" license, which allows FOD
UK, or any other production crew, the ability to produce the script.
-- This is currently an open-ended writing event at Zhura, which will
likely continue as long as FOD UK continues to find new, funny and
"useable" material.
-- View the video-message from FOD UK head writers for additional insight
as to what they're looking for.

About Zhura

Zhura was founded in 2007 to develop the next generation in performance
writing tools. As the first company to combine advanced editing technology
with valuable community, collaboration, and social networking features, Zhura
is a thought leader in the Performance Writing Industry. For more information
about Zhura's applications and online writing community, visit www.zhura.com.

About Funny or Die UK

Funny or Die is the world's No. 1 comedy portal with over nine million unique
viewers in July, 2008 in the USA alone. The Brand was founded by US comedy
superstars Will Ferrell and Adam McKay in California in 2007. The Funny or
Die UK site launched in September 2008, combining the very best of the
stateside content with a growing library of homegrown clips, including
exclusive new sketches and a weekly blog from Matt Lucas and David Walliams.
Funny or Die UK is responsible for commissioning and creating comedy clips
using both established and emerging UK talent. Visit www.funnyordie.co.uk for
more information.

Useful Links
FAQ's on this Promotion
Zhura Feature List
Creative Commons

SOURCE Zhura

Kelly Farmer of Zhura, +1-888-750-4442 ext. 101, kelly.farmer@zhura.com