Linkstorm Appoints Ari Brandt Chief Executive Officer, Establishes New Board

Former Conde Nast and Yahoo! Executive Joins Online Ad Technology Company to
Broaden Industry Adoption

NEW YORK, Jan. 12 /PRNewswire/ -- Performance enhancing, online
advertising technology company Linkstorm has appointed media veteran Ari
Brandt as its chief executive officer. Mr. Brandt, recently named to MIN's
2008 Digital Hot List, has 16 years of experience building effective products
for the Web, most recently as the head of digital media for Conde Nast
Business Media Group. He succeeds Linkstorm's founding CEO, David Sidman, who
will remain involved full-time in the business as chairman of the board.
Linkstorm is the provider of Banner Xpander(TM), which clients such as
Cisco, E*Trade, American Express, Wal-Mart, IBM, Microsoft and Chevrolet have
utilized to create greater value for their consumers and in turn greater
performance for their campaigns. Since its commercial launch in April of
2008, Linkstorm technology has consistently delivered an increase of 2x-5x in
click-through rate for some of the world's largest brands and agencies.
"In our current economy, advertising effectiveness is an absolute
imperative. The unique technology pioneered by Linkstorm allows marketers to
gain greater efficiencies from their display advertising," said Ari Brandt,
CEO, Linkstorm. "There is a real need for this product in today's marketplace
and I'm thrilled to be given the opportunity to lead such a talented team
through the company's next phase of growth."
While at Conde Nast, Mr. Brandt guided the launch of the critically
acclaimed Portfolio.com. As the general manager, he was responsible for
developing the Web site and building an infrastructure that supported the
generation of several million dollars of revenue, over 4MM monthly visitors
and six awards during its first full year in operation.
Prior to Conde Nast, Mr. Brandt was the director of ad solutions for the
Yahoo! Media Group, where he led business operations for the top ranked Yahoo!
Finance and Yahoo! News properties and oversaw the successful go-to-market
launch of Yahoo! Tech. In this role, Mr. Brandt oversaw strategic
monetization initiatives representing nearly $200MM in annual revenue and led
a team responsible for creating innovative advertising solutions. Before
joining Yahoo!, Mr. Brandt held senior roles at SmartMoney.com, DoubleClick,
New York money management firm Neuberger Berman, and several leading ad
agencies including Weiss Whitten Stagliano, Kirshenbaum Bond & Partners, and
MVBMS/Euro RSCG.
"Ari's proven leadership in advertising and publishing, and his experience
on both the client and agency sides, make him the perfect candidate to lead
Linkstorm into its next phase of revenue growth," said David Sidman, founder
and chairman of Linkstorm. "The industry relationships and skill-set Ari
brings to the table are exactly what the company now needs to leverage its
early success into widespread industry adoption."
Linkstorm is also announcing the appointment of the following four new
board members: Kim Goh, entrepreneur, private investor and most recently
senior managing director of Hudson Ventures; Jay Shapiro, founder and most
recently CEO of ad agency Blue Interactive, sold to WPP in 2007; Ewan Main,
CEO of The Daggerwing Group, a marketing strategy company owned by Omnicom;
and Jonathan Emery, full-time investor and former corporate counsel at Network
Solutions and Tambrands. They join Ari Brandt and David Sidman, Linkstorm
founder and now chairman.
About Linkstorm
Linkstorm is an advertising technology company that is pioneering a new
approach to online marketing, e-commerce, publishing and social networking.
The company's unique ad enhancement technology significantly improves
performance of all online advertising and enhances customer engagement by
overlaying cascading menus onto any ad format and quickly connecting customers
to the information they want. Clients include national and global advertisers,
agencies and publishers such as Cisco, E*Trade, American Express, Wal-Mart,
Nissan, IBM, Microsoft, Ogilvy, Razorfish, Grey, Digitas, MRM, AOL, Meredith
and the New York Times. Linkstorm is headquartered in New York City and is
funded by visionary investors such as Esther Dyson and Jim Rutt. For more
information, please visit http://www.linkstorm.net or click
http://dx.linkstorm.net/10000.1/pr56.
About Ari Brandt
Bio and photo available upon request

Media Contact:
Dina Freeman
Cell: 310-433-1765
dfreemanpr@yahoo.com

SOURCE Linkstorm

Media, Dina Freeman, Cell, +1-310-433-1765, dfreemanpr@yahoo.com, for
Linkstorm