Repucom and Nielsen Form Exclusive Agreement to Provide Market Leading Analytics...

Repucom and Nielsen Form Exclusive Agreement to Provide Market Leading
Analytics of Sports in Television
Repucom America announces exclusive agreement with Nielsen; Addition of
Nielsen ratings creates the leading analysis service for measuring content in
televised sports in the United States

NEW YORK, Jan. 12 /PRNewswire/ -- Repucom International, a global leader
in the measurement of sports broadcast content, today announced the
establishment of an exclusive long term agreement with The Nielsen Company.
The announcement coincides with a recent decision by Nielsen to refocus
its sports sponsorship measurement practice in the United States.
The ground-breaking partnership will cover three key initiatives:
1. Existing Nielsen Scorecard clients will be offered the preferential
opportunity to transition to and become clients of Repucom.
2. Nielsen will exclusively use Repucom services where it requires such
information for its broader research products.
3. Repucom will have exclusive access to local and national television
ratings data in its area of business in the US.
"We are delighted to be entering into this exclusive agreement with
Nielsen," said Paul Smith, President and Founder of Repucom. "To be chosen by
the leading research agency in the world through this arrangement speaks
volumes about Repucom's ability to deliver best in class results to clients
seeking to effectively measure their return on investment in sports and
entertainment media."
Using its proprietary image detection technology, Radiuss, Repucom
currently analyzes and reports exposure of brands in major sports and
entertainment broadcast programming. With the addition of ratings and
associated demographics to the Repucom product and services this partnership
establishes Repucom as the preeminent measurement and valuation platform of
its kind in the United States.
"Sport as a marketing medium grows in importance every year but
increasingly the resources and methodologies required to deliver the highest
standard of information in the space are becoming specialized. At Nielsen we
recognize that we have an obligation to deliver global best practice to our
clients and in this instance Repucom represents such standards," said Tom
Ziangas, Senior Vice President of Nielsen Sports.
About Repucom
Repucom is a global full service broadcast analysis provider providing its
clients with the most accurate evidence-based broadcast analysis information
available in the marketplace today. Utilizing leading media metrics,
cutting-edge image detection technology and specific brand recognition
software, Repucom analyses brand exposure generated across all forms of media.
For more information visit www.repucom.net.
Contact: Derek Davidson, 203-975-9000, ddavidson@repucom.net
This release was issued through The Xpress Press News Service, merging e-
mail and satellite distribution technologies to reach business analysts and
media outlets worldwide. For more information, visit
http://www.XpressPress.com
SOURCE Repucom International

Derek Davidson of Repucom International, +1-203-975-9000,
ddavidson@repucom.net