eLoyalty Announces Significant New 2009 Contract Signings

LAKE FOREST, IL, Jan 12 (MARKET WIRE) --
eLoyalty Corporation (NASDAQ: ELOY), a leading enterprise customer
relationship management (CRM) services and solutions company, announced
the signing of two significant new contracts in the first two weeks of
2009.

The new contracts are for a large ICS project with a National Retailer and
a new Behavioral Analytics(TM) deployment with a major Property and
Casualty Insurance Company. The total value of these contracts is expected
to be approximately $15.8 million. This total is comprised of $4.7 million
of consulting services, $3.1 million of managed services and $8.0 million
of product resale. eLoyalty expects to recognize the majority of the
consulting services revenues in the first three quarters of 2009; the
majority of the managed services revenues are expected to be recognized
over the next three years; and the product resale revenue is expected to
be recognized in the first half of 2009.

About eLoyalty

eLoyalty helps its customers achieve breakthrough results with
revolutionary analytics and advanced technologies that drive continuous
business improvement. With a long track record of delivering proven
solutions for many of the Fortune 1000, eLoyalty's offerings include the
Behavioral Analytics(TM) Service, Integrated Contact Solutions and
Consulting Services, each of which enables focused business
transformation.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995, including
statements regarding anticipated financial results and other matters that
are not strictly historical in nature. These forward-looking statements
are based on current management expectations, forecasts and assumptions,
and are subject to risks and uncertainties that could cause actual
results to differ materially from those expressed or implied by the
forward-looking statements. The risks, uncertainties and other factors
that might cause such a difference include those described under
"Forward-Looking Statements" and "Risk Factors" in eLoyalty's Form 10-K,
Form 10-Q and other filings with the U.S. Securities and Exchange
Commission. Readers are cautioned not to place undue reliance on
forward-looking statements. They reflect opinions, assumptions and
estimates only as of the date they are made, and eLoyalty Corporation
undertakes no obligation to publicly update or revise any of these
forward-looking statements, whether as a result of new information,
future events or circumstances or otherwise.

PRESS RELEASE

Contact:
eLoyalty Corporation
Chris Min
Vice President, Chief Financial Officer and Corporate Secretary
(847) 582-7222
Email Contact

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