Buzzador, BzzAgent and TRND Forge Advertising`s First International Word-of-Mouth Alliance

Combined Networks Span Ten Countries
BOSTON--(Business Wire)--
International word-of-mouth (WOM) media networks Buzzador AB, BzzAgent Inc. and
TRND AG today announced an industry-first alliance that promises to deliver
cross-continental and cross-cultural WOM services to global brands. Together,
the three-company network consists of 750,000 volunteers, with an immediate
reach upwards of nine million consumers. No WOM organization can impact as many
consumers in as many countries as this group.

The ten-country alliance was formed in direct response to heightened interest in
multi-national WOM campaigns from global brands. Buzzador operates in its home
nation of Sweden, as well as in Finland, Norway and Denmark. US-based BzzAgent
also covers Canada and the UK. TRND is headquartered in Germany, and its
consumer network extends to Austria and Switzerland. A sign of the increasing
use of WOM as a viable medium - as well as the emergence of consumer-friendly
ethical standards - the organizations already share upwards of 20 brand clients,
including Philips and Unilever.

"Word of mouth has gone global," said BzzAgent Founder and CEO Dave Balter. "In
this day and age, it`s clear that virtually all people, regardless of their
culture or origin, enjoy talking to others about the products that touch their
lives. Marketers have recognized that speaking the language of consumers is
paramount to success. Product, it turns out, is the universal language."

Martin Oetting, a partner at Munich-based TRND, added, "In nearly 800 campaigns,
our companies have developed approaches that are tailored to our national
markets. Yet, we share a common methodology that makes collaboration
surprisingly simple. As we`ve discovered, the right way of getting in touch with
consumers is as universal as global word of mouth itself."

In order to provide clients with a seamless multinational WOM experience, the
partners will share best practices, adhere to a common ethical code, agree on
universal metrics, and standardize pricing. At launch, each company will service
its domestic clients directly; however, as the alliance matures, the vision is
to operate as a single cohesive unit for global campaigns. The companies are
currently discussing the potential for integrated international campaigns with
select clients.

Buzzador Founder and CEO Pär Thunström summarized the news by saying, "This is a
big step not only for us but also for the industry, which is now prepared to
meet the growing demand from brands looking to execute global word-of-mouth
campaigns. The structural change from traditional media to new media is a
stronger force than the recession, and it makes this sector one of the fastest
growing media channels in the world."

About Buzzador

Buzzador is Europe`s largest Word of Mouth people platform network with 150.000
volunteer members. Buzzador was founded in 2005 and are present in all Nordic
countries. Buzzador has carried out over 200 campaigns and created over 15
million brand communications. The Buzzador system can handle all type of WoM
campaign from purely e-distributed to chilled and frozen campaigns. Read more
about Buzzador at www.buzzador.com.

About BzzAgent

BzzAgent is a word-of-mouth media network powered by a half-million people. We
pair consumers with products and supply digital tools that make widespread
opinion-sharing easy, regardless of the medium. This unique combination of
people and platform accelerates measureable word of mouth and fosters sustained
advocacy. BzzAgent participants have spread honest word of mouth to more than
110 million friends and family members. For more information on the company
visit www.bzzagent.com.

About TRND AG

trnd, "the real network dialogue", is the word-of-mouth marketing pioneer in
German-speaking Europe. By combining scientific insight, various web 2.0
instruments and our fast-growing community of 90.000 members on our trndsphere
platform, we provide a standardised and measurable system for stimulating
evangelism and advocacy for brands. This allows us to offer major brands a
turnkey solution for integrating word-of-mouth marketing into their media mix.
To find out more about trnd, visit www.trnd.ag (in German).

Buzzador AB
Pär Thunström, +46 8 624 99 81
par@buzzador.com
or
BzzAgent, Inc
Joe Chernov, 617-451-2280
jchernov@bzzagent.com
or
TRND AG
Martin Oetting, +49 89 307 668 250
martin@trnd.com

Copyright Business Wire 2009