Three is Better at Del Taco! New $3 Meals Offer Value, Taste AND a Drink

Tue Jan 13, 2009 11:00am EST

* Reuters is not responsible for the content in this press release.

LAKE FOREST, Calif.--(Business Wire)--
This week, Del Taco takes value up a notch when the company introduces, not one,
but three new $3 meals; complete meals that include a drink. In addition to
popular Del`s Deal and the new Classic Combo Deal, Del Taco is adding a Value
Deal with a chicken soft taco, half-pound bean and cheese burrito and small

Del`s Deal, which includes two half-pound bean and cheese burritos, a regular
taco and small drink, was first introduced in early 2008 and the Classic Combo
Deal with a Classic Taco, Del Combo burrito and small drink was introduced in

"Consumers know Del Taco offers value, great taste and a dependable experience.
Now for only $3, we`ve added more choices to get your Del Taco fix," said Sharon
Fogg, senior vice president of marketing at Del Taco. "This level of value will
certainly make customers think twice about what they are getting for their money
at other chains, and that`s a frustration we certainly understand." 

Del Taco`s new ad plays out this frustration. In the ad, a customer shakes with
anger after receiving his tray full of food, and explains he realized how he is
being ripped off at other chains that do not have the same value for the price.
The cashier, having seen this before, calls for help. From the back of the
restaurant comes an employee who proceeds to get a "wedgie" from customer. The
customer sighs and replies "thanks, that`s better." 

Del Taco menu items are made fresh to order, and are prepared with many quality
ingredients including lard-free beans made from scratch daily, real cheddar
cheese grated on site, chicken grilled fresh every hour, and fresh produce. 

Del Taco has more than 510 restaurants in 16 states. 

Editor`s Note - If you haven`t tried Del Taco`s delicious made to order food,
email us at to arrange a taste test. 

for Del Taco
Barbara Caruso, 714/841-6777

Copyright Business Wire 2009

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