NetCracker Empowers Communications Service Providers to Capitalize on the New Content-Based Value Chain

Outlines Steps to Ensure Long-Term Carrier Profitability at Management World
Asia 2009
WALTHAM, Mass.--(Business Wire)--
At Management World Asia 2009, taking place in Singapore, NetCracker Technology
will outline steps that Communications Service Providers (CSPs) must take to
ensure profitability in the evolving, content-driven value chain.

Mr. Sanjay Mewada, NetCracker`s Vice President of Strategy, will discuss
challenges that CSPs face - as well as opportunities they can capitalize on -
during the panel "Taking the Friction out of the Content Value Chain" on
Wednesday, January 14, at 11:20 am.

"A content-based services ecosystem is replacing the traditional value chain,"
said Mr. Mewada. "To ensure long-term profitability, Service Providers must
proactively embrace this ecosystem. In other words, they must transform their
businesses - and their OSS - to create, deliver, and manage complex, rich-media
services."

Mr. Mewada will discuss issues that CSPs must act on to benefit from the
content-driven value chain. Specifically, CSPs must:

* Create tailored, rich-media content services to meet consumer and business
customer demands
* Create service syndication infrastructures that enable partners to share
content
* Transform their Network and Operations environments to become "content ready"

NetCracker`s ability to transform the Service Layer and manage Network and IT
from a single platform allows CSPs to speed the delivery of complex, rich-media
content services. Using NetCracker`s flexible and scalable solutions, Service
Providers around the world have achieved rapid service delivery, streamlined
operations, reduced costs - and created closer customer relationships.

For more information about NetCracker`s solutions or to meet with Mr. Mewada,
please contact Juliet Shavit at jshavit@smartmarkusa.com.

About NetCracker Technology

NetCracker Technology is the leading global Solution Company enabling Service
Providers to deliver rapidly and manage effectively convergent and content-rich
offerings. NetCracker delivers service and resource management through its
software and implementation expertise. NetCracker`s portfolio includes a
comprehensive suite of product modules as well as specialized vertical solutions
(such as Triple Play), all pre-integrated with the NetCracker Framework. Founded
in 1993, NetCracker Technology was acquired by NEC Corporation in 2008.
NetCracker Technology is headquartered in Waltham, MA, and can be reached at
+1-781-419-3300 or www.NetCracker.com.

NetCracker is a registered trademark of NetCracker Technology Corp. All other
company or product names mentioned in this press release may be trademarks or
registered trademarks of the respective companies with which they are
associated.

SmartMark Communications for NetCracker
Juliet Shavit, +1-215-504-4272
jshavit@smartmarkusa.com
or
NetCracker Technology
Donna Bastien
Director of Marketing
+1-781-419-3367
Donna.Bastien@NetCracker.com

Copyright Business Wire 2009