Nexway Acquires Boonty: Birth of a European Leader in Video Game Digital Distribution

NANTERRE, France--(Business Wire)--
Nexway, the European major actor of digital content distribution over the
Internet, today announced the acquisition of Boonty, leading global expert of
online casual games distribution. Nexway is thus accelerating its growth
strategy on the casual gaming market into full bloom.

This strategic acquisition enables Nexway to strengthen its ambitions to become
the leading specialist of video games digital distribution and to clearly
position itself as a major player on this market. Recent distribution agreement
signatures with big names on the video games market, such as THQ, Sega, Focus,
etc., are significant actions clearly showing that Nexway is now renowned as the
specialist in digital content distribution, also in the video games market.

The Boonty acquisition enables Nexway to significantly increase its impact on
the casual games market, thanks to the integration of 400 casual publishers
representing 7,000 references and the management of 200 international game
channels on global e-merchant sites totaling more than 5 million unique visitors
per month. Boonty concluded numerous agreements with world-class publishers,
such as Atari, Infogrames, Ubisoft, Acclaim, Iwin, Alawar, Big Fish Games, etc.

Boonty registered in 2008 more than 250,000 paying downloads, representing an
increase of 30% against 2007. Nexway for its part overpassed the threshold of 1
million game and software downloads and achieved a turnover of about 30M€, with
a constant growth of more than 90% against 2007.

Nexway + Boonty: first European "game" digital content

Thanks to this acquisition, Nexway builds a global video games offering
including both "casual" and "gamer" titles, taking a unique position on the
market creating better competitiveness to its big portal clients.

The merged Nexway and Boonty catalog now represents the leading European offer
of video games, thanks to its large selection as quality of titles. This
strategic acquisition enables the implementation of sales synergies by the
aggregation of "gamer" and "casual" titles to respective partners: Boonty
distribution channels and Nexway e-merchant and e-retail channels.

Nexway also reaches a new international dimension in digital distribution with
the increase of its workforce to 125 members in over 12 countries, and the rise
in its worldwide reputation.

With Boonty having a strong image in the casual gaming sector the acquisition
provides Nexway a new positioning with true legitimacy to game publishers and a
reinforced competitiveness to portals.

« We are particularly happy about this acquisition, since it emphasizes our
presence on the video games market worldwide and asserts our positioning as the
leading European digital distributor dedicated to assisting publishers with
their online software and video game sales.» says Gilles Ridel, CEO Nexway.

« It is a great pleasure to achieve this venture with Nexway, whose dynamism and
good health are compelling advantages for the future, and that strengthens
Nexway`s position on the casual segment worldwide. » says Mathieu Nouzareth,
CEO, Cafe.com

About Nexway

Nexway, market leader in digital distribution of software and video games,
created in 2002 by Mr Gilles Ridel is a French company with its head quarters in
Nanterre. Nexway is a digital distributor of software and video games and acts
as a distributor via its network of e-channels on major portals on the European
Internet scene (Fnac, Orange, 01Net, Pixmania, Alice, Alapage, Virginmega,
ThePhoneHouse, RueDuCommerce, ScoreGame, ElCorteIngles, Gamestop, Tom`s Guide,
etc), and as a service provider / ASP integrator for global publishers
(Electronic Arts, Symantec, Kaspersky, etc.) who benefit from Nexway`s
e-commerce expertise. Nexway is ranked in the Top 10 of 2008 Deloitte Technology
Fast 50, and in the Top 100 of Fast 500 EMEA of the fastest growing technology
companies. Nexway has three financial investors within its capital: CIC Capital,
Turenne Capital Partner, and Xange Equities. For more information:
www.nexway.com

About Boonty

Boonty offers Internet portals, ISP providers, mobile operators, PC
manufacturers, a digital distribution offering via video game channels in white
label: content selection and negotiation with publishers, complete download
platform design and management, online marketing and channel animation. Casual
and regular gamers have access to a catalog of more than 7,000 PC and mobile
games. Boonty has distribution agreements with major market publishers (Atari,
Ubisoft, Eidos, Codemasters, etc.) and more than 200 partner portals over 25
countries.

Nexway Press Relations
Agnes Heydari
33(0)1 55 17 31 55
agnes@nexway.fr

Copyright Business Wire 2009