VARIETY Presents "15 Minutes of Fame" A Live Video Series At this Year`s Sundance Film Festival

* Reuters is not responsible for the content in this press release.

Sat Jan 17, 2009 9:31am EST

PARK CITY, Utah--(Business Wire)--
For the second consecutive year, VARIETY will take to the streets at the
Sundance Film Festival to give filmmakers, actors, writers and directors a shot
at "15 Minutes of Fame." 

Already confirmed for interviews are Chris Rock, Pierce Brosnan, Susan Sarandon,
Anne Heche, Kristen Stewart, John Krasinski, Don Cheadle, Ashton Kutcher and
many more. 

"This is a fun and informative way to give audiences access to the filmmakers at
this year`s festival. `15 Minutes of Fame' is like a back-stage pass to
Sundance," said Neil Stiles, President and Publisher of Variety. "Audiences
world-wide will be able to go to Variety.com to see and hear the talent who come
to Sundance to showcase their newest projects." 

Variety`s Sundance interviews will shoot from the New York Lounge on Main Street
in Park City Friday, January 16th through Monday, January 20th. Log on to
Variety.com to watch! 

Variety`s "15 Minutes of Fame" is presented by Dell and sponsored by JVC, Keen,
SEIU and Starz. 

About Variety

Variety is the leading publication for entertainment news, recognized and
respected throughout the world of show business. The Variety Group - Daily
Variety, Daily Variety Gotham, Weekly Variety and Variety.com - are all owned by
Reed Business Information (RBI), the largest business publisher in the U.S. RBI
is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL). 

About Dell

People worldwide can buy Dell online http://www.dell.com/, by phone and in
nearly 20,000 stores. 

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY

JVC Professional Products Company, located in Wayne, New Jersey, is a leading
manufacturer and distributor of a complete line of broadcast and professional
equipment. For more information about this, or any other JVC Professional
Products Company product, visit JVC`s Web site at http://www.jvc.com/pro. 

About KEEN

KEEN Inc., manufacturer of hybrid footwear, socks and bags, is an outdoor brand
that delivers innovative hybrid products, enabling all outdoor enthusiasts to
live an active lifestyle. Founded in 2003, KEEN was first recognized for its
Newport sandal, which featured patented toe protection technology. 

Keen strives to demonstrate integrity and leadership, especially on social and
environmental commitments, while promoting an inclusive outdoors community.
Through its giving program Hybrid. Care, the company provides support to a
variety of social and environmental organizations around the globe. 

Based in Portland, Oregon, KEEN products are available in retail locations in
the United States, Canada, Australia, New Zealand, Asia, Central America, South
America and Europe. To learn more, visit www.keenfootwear.com. 

About SEIU (Service Employees International Union)

With 2 million members in Canada, the United States and Puerto Rico, SEIU is the
fastest-growing union in the Americas. Focused on uniting workers in healthcare,
public services and property services, SEIU members are winning better wages,
healthcare and more secure jobs for our communities, while uniting their
strength with their counterparts around the world to help ensure thatworkers-not
just corporations and CEOs-benefit from today's global economy 

About Starz Entertainment

Starz Entertainment, LLC, is a premium movie service provider operating in the
United States. It offers 16 movie channels including the flagship Starz and
Encore brands with approximately 17.4 million and 31.6 million subscribers
respectively. Starz Entertainment airs more than 1,000 movies per month across
its pay TV channels and offers advances services including Starz HD, Encore HD,
Starz On Demand, Encore On Demand, MoviePlex On Demand, Starz HD On Demand,
Encore HD, On Demand, MoviePlex HD On Demand and Starz Play. Starz Entertainment
(www.starz.com) is an operating unit of Starz, LLC, which is a controlled
subsidiary of Liberty Media Corporation, and is attributed to Liberty
Entertainment Group, a tracking stock group of Liberty Media Corporation. 





For VARIETY
Marian Koltai-Levine, 914-672-2418
Marian@mklpartners.com



Copyright Business Wire 2009

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