Sthenia CEO Takes on Mortgage Industry

Strong Words for Loan Professionals Who must 'Evolve or Die'

KNOXVILLE, Tenn., Jan. 20 /PRNewswire/ -- Sthenia Solutions CEO Paul Piers
unleashed a torrent of strong words for his colleagues in the mortgage
industry who are unwilling to evolve to meet the needs of a changing market.
In a statement available at www.loanmarq.com/benchmarq, Piers said the
mortgage industry is "foundationally broken" and challenged professionals must
"innovate or exit."

"After the subprime mortgage debacle, mortgage people should have received a
wake-up call," said Piers. "Mortgage people need to tangibly raise customer
service through education, over-disclosure and communication."

Piers referenced a customer satisfaction survey conducted by J.D. Power and
Associates that showed customers are more satisfied and more loyal to a lender
when their loan officer provides status updates, communicates proactively and
acts transparently and ethically.

"Mortgage people cannot continue status quo when their potential customers are
screaming for change," Piers said.

With the events of the past year people don't have to search far to figure out
that the mortgage industry is broken. Every news publication runs stories
almost daily to this effect. There are many industry experts looking backward
to see what went wrong and they all have well phrased opinions on who's to
blame.

In today's market the customer never knows who they can really trust. It
comes down to a leap of faith really, just based on price. Mortgage people
have struggled for years to find ways to differentiate themselves from a
crowded market. Still, with all their efforts, inevitably it has come down to
price. This is dangerous, because when it's all about price, payment, or the
amount of cash out a borrower can get, the predators sell loans to borrowers
that aren't in their best interests. In fact, borrowers get loans that are
harmful to their financial wellbeing as we have seen all too often. Thus, the
industry endures the subprime mortgage meltdown and a huge economic disaster.

Good lenders that have their customers' best interests in mind have a tough
time setting themselves apart from the cons of the industry, because everyone
says the same things when pitching their product to potential customers.
Until now, the business as usual sales pitch has prevailed. LoanMarq is the
solution that changes the focus from price to service. Not just pithy words
and cliches about service, but real tangible service based on education,
disclosure, communication, accountability, transparency, and efficiency.
LoanMarq will rid the industry of the bad guys and allow the good guys to
prosper due to the nature of the solution. The revolution is here, mortgage
predators take notice, and your days are numbered.

About LoanMarq
LoanMarq is a web-based loan processing and customer service application that
enables collaboration among all participants in the mortgage loan transaction.
LoanMarq decreases the expense involved in facilitating mortgage transactions
and enables mortgage professionals to close more loans in the same or less
time by automating the process with productivity-enhancing efficiency,
improved accountability, and automatic loan status updates that eliminates
document ordering and tracking via phone, email, or fax. LoanMarq takes
customer service in the mortgage and real estate industry to a level once
thought impossible to achieve and is poised to become the new industry
benchmarq.

About Sthenia
Sthenia means "Unusually Powerful," thus Sthenia Solutions is an unusually
powerful software development firm making their clients more efficient and
most profitable through streamlined processes and cutting edge software
solutions. Their line of products drives industry to a new level of seamless
operation. Sthenia is delivering innovative Web 2.0 service-oriented
collaboration, workflow, productivity and process management tools. Sthenia
was founded in 2008 and is headquartered in Knoxville, Tenn. For more
information about LoanMarq visit www.sthenia.com or www.loanmarq.com.

CONTACT:
Keith Heavilin Scott Kline
Sthenia Solutions JPR Communications
865.862.5641 818.884.8282
keith@sthenia.com scottk@jprcom.com

SOURCE Sthenia Solutions

Keith Heavilin of Sthenia Solutions, +1-865-862-5641, keith@sthenia.com; or
Scott Kline of JPR Communications, +1-818-884-8282, scottk@jprcom.com, for
Sthenia Solutions