Trade Promotion Management Associates (TPMA) Expands Advisory Board

Thu Jan 22, 2009 9:00am EST

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Trade Promotion Management Associates (TPMA) announced the expansion of
its advisory board today. The new appointments include Oracle Corporation
Director of CG Industry Strategy Rob Hand, SAP Consumer Products Industry
Principal Chris Wiesen, and DemandTec Senior Director of Consumer
Products Industry Marketing Armen Najarian. "We are grateful for the
tremendous support TPMA receives in the trade promotion industry," said
TPMA CEO Diane Berry. "Our Advisory Board is particularly active and
participative with TPMA. We are very pleased to welcome Rob Hand, Chris
Wiesen and Armen Najarian to our Board and look forward to their
contributions as we continue to expand services to our TPMA members."

    The new members join current Advisory Board members:

--  Bob Baker -- Director of Trade Promotions Management, Dial Corporation
--  Chris Boever -- Vice President, Sales, ConAgra Foods
--  Carter Califri -- Senior Vice President, Sales and Marketing, The
    Original Soup Man
--  Harris Fogel -- President, O4 Corporation
--  Michael Forhez -- Senior Principal, Consumer Products & Retail
    Practice, Infosys Consulting
--  Dale Hagemeyer -- Research Vice President, Gartner, Inc.

"The addition of Rob, Chris and Armen will help TPMA better serve the
trade promotion industry," said TPMA Executive Director Bob Houk. "Each
has experience managing trade promotion programs as well as serving such
programs from a technology perspective, and so will help guide us in
enhancing collaboration among trading partners as well as increasing
efficiency, improving forecasting accuracy and growing categories across
the board."

    Rob Hand is Director of CG Industry Strategy at Oracle Corporation. Hand
is a 36-year veteran of the promotional allowance marketing industry. He
has been a leading influence in the cooperative advertising and trade
promotion industries, authoring more than 500 co-op and promotional
allowance programs worldwide. He is the founder of MEDIANET, now Trade One
Marketing and has pioneered several innovations in the business processes
and systems supporting administration and management of co-op, trade
promotion, and MDF programs. Hand has provided consulting services to
manufacturers, resellers and distributors for the development, deployment,
management and analysis of trade channel promotion programs for companies
including: Nike, T-Mobile, Research In Motion, Ltd., Twin Laboratories,
Intel, and Frito-Lay to name a few.

    Chris Wiesen is Consumer Products Industry Principal for SAP. He has over
25 years of diversified business and technical experience in the areas of
Trade Marketing, Brand Marketing, Sales Management, Finance, Solution
Engineering and Consulting. Wiesen has extensive Trade Promotion
Management experience managing very large trade promotion budgets for two
progressive food companies. He has led two award-winning TPM software
implementations including one that went live less than 90 days. Wiesen is
also a former Senior Brand Manager responsible for national and regional
consumer food brands. In addition to his business background, Wiesen has
technical experience as a consultant and solution engineer for contract
management, trade promotion management, deduction management and related

    Armen Najarian is Senior Director of Consumer Products Industry Marketing
at DemandTec. Having held brand and trade marketing roles at ConAgra
Foods, Avery Dennison, and Gateway, Najarian has more than 11 years of
CPG and technology marketing experience. At DemandTec, he oversees market
definition, solution strategy, and sales force enablement for DemandTec's
on-demand software and analytical services used by many of the world's
leading CPG manufacturers.

    The 2009 advisory board member appointments come at a time of expansion
for TPMA. Upcoming TPMA initiatives include:

--  The launch of the industry's first online peer network for the
    retail/supplier relationship: TPNexus;
--  Communities of Practice addressing specific issues within and beyond
    trade promotion, from accurate forecasting to customer centricity;
--  The first Trade Promotion Virtual Forum on Second Life February 3;
--  The State of Retail: A Financial Perspective one-day summit Feb 11;
--  A summer conference addressing the issue of Reinventing Collaboration
    for Trading Partners

In addition, TPMA for the first time is offering individual
memberships in addition to corporate memberships, which will provide
individual members with a cost-effective option to participate in online
communities, network with their peers, benefit from the educational
resources available within the members-only website (, and
participate in industry events at highly discounted rates.

    About TPMA

    TPMA ( is the premier membership organization dedicated
specifically to the practice of trade promotion marketing in all its forms
-- co-op/MDF, in-store marketing, online promotion, rebates, pricing,
slotting, and all the other practices of trade promotion. TPMA fosters,
promotes and provides platforms for collaboration in the trading partner
relationship. TPMA is a think-tank and educational resource for Consumer
Goods Trading Partners, and publisher of the online magazine, Journal of
Trading Partner Practices (, and the weekly newsletter,
TPMA Outlook. TPMA corporate members include Hormel, Dial, Del Monte,
ConAgra Foods, Hewlett-Packard, Nintendo, Land O'Lakes, Johnson & Johnson
and many more.


Anna Lee
Manager, Marketing & Alliance Development
Trade Promotion Management Associates
1055 Parsippany Boulevard, Ste 405
Parsippany, NJ 07054
Phone:  646-442-3707

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