Celebrity Underwear Gets Star Treatment

VANCOUVER, Jan. 26 /PRNewswire/ - Celebrities like Jennifer Aniston and
Rachael Ray are taking the term "luxury travel" to a whole new level by giving
star treatment to their underwear. Both television stars have confessed to
using the Bra Bag - a luxury travel case that protects their bras and prevents
them from losing shape when they travel.
This stylish travel case, which is shaped like a bra, is quickly catching on
in Hollywood. Earlier this month Spanx chose to package its Bra-llelujah in
the leopard Bra Bag for the 2009 Golden Globe Nominees.
The Brag Company, which makes the Bra Bag as well as the Buxom Bra Bag, has
since launched a sister product, the Panty Pak. This matching, lightweight
travel case is also being snatched up by A-listers who want to separate their
"clean" from "not so clean" underwear when they travel. For more information
visit: www.thebragcompany.com.
High Resolution photos available upon request.

About The Brag Co.

Founded out of necessity by Canadian Entrepreneur Jane Webb, the Bra Bag
started as a solution to one woman's travel problem and is now sold in 10
countries around the world. Brag Co. products are a favorite among celebrities
like Jennifer Aniston, Rachael Ray and Katherine McPhee. The Brag Co. has
since launched two sister travel products, the Buxom Bra Bag and the Panty
Pak.

SOURCE The Brag Co.

Media Contact: Jennifer Maloney, Public Relations Manager,
Jennifer@thebragcompany.com, (604) 727-4506