Lance Armstrong Foundation Selects Ogilvy Public Relations Worldwide to Support the...

Lance Armstrong Foundation Selects Ogilvy Public Relations Worldwide to
Support the LIVESTRONG Global Cancer Campaign

Agency will also support the LIVESTRONG(TM) Global Cancer Summit to take place
Summer 2009 in Europe

AUSTIN, Texas, Jan. 26 /PRNewswire/ -- The Lance Armstrong Foundation (LAF), a
leading nonprofit organization providing resources and support for people
affected by cancer, announced today that it has selected Ogilvy Public
Relations Worldwide (Ogilvy PR) as its global communications partner in the
fight against cancer. Ogilvy PR will work with the LAF to support the
expansion of the LIVESTRONG campaign around the world, as unveiled at the
opening session of the Clinton Global Initiative in September 2008.

The LIVESTRONG Global Cancer Campaign will be focused on supporting the 28
million people living with cancer worldwide, dispelling the misconceptions
surrounding the disease and urging world leaders to make cancer control a
greater priority. Ogilvy PR will provide a range of communications services in
support of the campaign, including strategic planning, materials development,
grassroots campaign development, influencer outreach, digital influence,
government affairs and special events.

"We have an ambitious, yet achievable goal in making cancer a global health
priority. In Ogilvy Public Relations we selected a partner with a strong
worldwide network presence in key markets and a legacy in raising awareness
and driving action on public health issues," said Morgan Binswanger, LAF chief
of staff. "Ogilvy PR also brings a passion for the cause that is critical to
the success of this campaign."

Cancer is projected to be the leading cause of death worldwide by 2010, and
claim 12 million lives by 2030. But 60 percent of all cancer is preventable
and one-third can be cured if detected early and treated effectively.
Following 18 months of research on perceptions of cancer around the world, the
LAF discovered there are widespread misconceptions, stigma and lack of
awareness associated with cancer. In many countries, cancer is considered a
death sentence, causing people to avoid seeking prevention, detection and
treatment. The LAF created the LIVESTRONG Global Cancer Campaign in response
to these barriers to survivorship, with Lance Armstrong leading the way by
getting back on the bike to put a spotlight on cancer.

The LAF is the catalyst that will bring together survivors, world leaders and
policy makers who must commit to cancer control before it becomes a public
health catastrophe. This global movement will include an anti-stigma campaign,
a global awareness campaign and support of Lance Armstrong's tour appearances
in 2009. The work commences at the kick-off of the campaign during the Tour
Down Under in Adelaide, Australia in mid-January. A focus of the efforts will
be the first LIVESTRONG Global Cancer Summit this summer, which will bring
together world leaders and the cancer community to pledge their commitments to
cancer control in their countries.

"This is an incredibly significant and exhilarating new commitment for us,"
said Jamie Moeller, managing director of Ogilvy PR's global Public Affairs
Practice. "Lance Armstrong and the entire LAF team have made incredible
strides in raising the priority of cancer awareness. This work with the LAF
builds upon our global experience in ally development, grassroots advocacy and
promoting cancer prevention and early detection and we are honored to be their
partner in taking the issue to the global stage."

Moeller will lead the integrated account pulling from the agency's expertise
across its global Public Affairs, Social Marketing and 360 Degree Digital
Influence Practices. Based in Ogilvy PR's Washington, DC office, the account
will also be supported by team members located in the firm's London, Paris,
Mexico City, Sydney, Milan, Johannesburg and Brussels offices, in addition to
others around the network as needed.

About Lance Armstrong Foundation
At the Lance Armstrong Foundation, we fight for the more than 28 million
people around the world living with cancer today. There can be -- and should
be -- life after cancer for more people. That's why we kick in at the moment
of diagnosis, giving people the resources and support they need to fight
cancer head-on. We find innovative ways to raise awareness, fund research and
end the stigma about cancer that many survivors face. We connect people and
communities to drive social change, and we call for state, national and world
leaders to help fight this disease. Anyone, anywhere can join our fight
against cancer. Join us at LIVESTRONG.org.

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing
communications firm, with offices in more than 60 cities around the world. In
its 28th year, Ogilvy PR provides strategic public relations counsel to a
variety of clients across its social marketing, public affairs, healthcare,
consumer marketing, 360 degree digital influence, corporate, technology and
entertainment practices. Through its subsidiary, Feinstein Kean Healthcare,
the agency also offers additional experience in the cancer field, as well as
specialized expertise in molecular medicine, advanced biomedical research,
leading life science and healthcare technologies and treatments. Ogilvy PR
also offers government affairs services through its subsidiary Ogilvy
Government Relations. Ogilvy PR is part of the WPP plc, one of the world's
largest communications services organizations (Nasdaq: WPPGY) (www.wpp.com).
For more information, visit our Web site at www.ogilvypr.com.

Contact: Rachel Foltz
(202) 729-4208
rachel.foltz@ogilvypr.com

SOURCE Ogilvy Public Relations Worldwide

Rachel Foltz of Ogilvy Public Relations Worldwide, +1-202-729-4208,
rachel.foltz@ogilvypr.com