Cypress`s CapSense Express Touch-Sensing Solution Wins ECN Magazine`s Readers Choice Tech Award

Industry`s Easiest and Fastest Mechanical Button and Slider Replacement Solution
Selected by Engineering Community in Sensors Category
SAN JOSE, Calif.--(Business Wire)--
Cypress Semiconductor Corp. (NYSE:CY) today announced that its CapSense Express
capacitive touch sensing solution for mechanical button and slider replacement
has been recognized with an ECN Readers Choice Tech Award. The awards are
selected by the readers of ECN Magazine for the best new products of the year.
The CapSense Express solution, which was selected in the sensor category,
enables designers to implement up to 10 buttons and/or sliders in as little as
five minutes - with no coding. The PSoC Designer visual embedded system design
tool and CapSense Express configuration tool allow designers to monitor and tune
the performance of the buttons and sliders in real time using a graphical user
interface, saving significant cycle time on designs. The ECN product review of
the CapSense Express solution is available at www.cypress.com/go/pr/ecnaward.

Cypress is the worldwide leader in capacitive touch-sensing with the industry`s
broadest portfolio. Its PSoC-based CapSense devices have implemented over 2.5
billion buttons, sliders and other touch sensing interfaces in systems
worldwide. The CapSense portfolio offers unmatched flexibility and integration,
addressing a broad range of designs from complex, feature-rich applications to
simple button replacement. More information about the CapSense Express solution
is available at www.cypress.com/go/capsense.

"We are honored that the engineering community has selected CapSense Express for
this award," said Babak Hedayati, senior vice president of worldwide marketing
and applications for Cypress. "This is further validation of our position as the
market leader in touch-sensing solutions." In a related release, Cypress
announced that a recent report from industry analyst firm IMS Research cited
Cypress as the industry leader for touch-sensing.

About CapSense

Cypress's CapSense Touch-Sensing solution has replaced 2.5 billion mechanical
buttons in mobile handsets, laptops, consumer electronics, white goods,
automotive applications, and virtually any system that has a mechanical button
or switch, making Cypress the industry touch-sensing leader. The CapSense
portfolio, the industry's broadest and most integrated, enhances industrial
design and reliability with the most noise-immune and water tolerant capacitive
touch-sensing interfaces, including proximity sensing where direct touch is not
required. CapSense proximity sensing, with its industry leading detection range
up to 25 cm, provides power savings by activating an interface only when needed
while further enhancing industrial designs by only exposing interfaces when
necessary. Based on the PSoC programmable system-on-chip architecture and the
PSoC Designer Embedded-System Design Tool, users complete CapSense designs
quickly and easily using pre-configured and verified "user modules" and
real-time sensor tuning and monitoring. Learn more about CapSense online at
www.cypress.com/go/capsense.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the PSoC programmable system-on-chip, USB controllers,
general-purpose programmable clocks and memories. Cypress also offers wired and
wireless connectivity technologies ranging from its CyFi Low-Power RF solution,
to West Bridge and EZ-USB FX2LP controllers that enhance connectivity and
performance in multimedia handsets. Cypress serves numerous markets including
consumer, computation, data communications, automotive, and industrial. Cypress
trades on the NYSE under the ticker symbol CY. Visit Cypress online at
www.cypress.com.

Cypress, the Cypress logo and PSoC are registered trademarks and CapSense
Express, CapSense and PSoC Designer are trademarks of Cypress Semiconductor
Corp. All other trademarks are property of their owners.

Cypress Public Relations
Samer Bahou, 408-544-1081
samer.bahou@cypress.com

Copyright Business Wire 2009