Equmen Launch: Athletes' Secret Now Available to All Men Every Day

Australian Company Launches New High-Performance Body-Optimising Undershirt

SYDNEY, Australia, Jan. 27 /PRNewswire/ -- Immediately improving how men can
look and feel on a daily basis, new men's underwear brand Equmen today
launched a state-of-the-art garment that delivers health and body-optimising
benefits: the Core Precision Undershirt.

"New compression garments have been developed to help athletes perform at
their peak," says Equmen Managing Director Gavin Jones. "These garments are
scientifically designed to increase blood flow to and from the muscles. This
improves performance, reduces the risk of injury, and accelerates muscle
recovery. We have found that similar technologies can benefit men every day."

Equmen's cutting-edge range of vests, tees and long-sleeves incorporates the
style elements of the classic undershirt with the physiological science of
advanced sportswear to comfortably deliver structure, support and slimming
benefits. This is the ultimate undergarment for the modern man.

Equmen married the health insights of physiotherapists with the technical
expertise of leading athletic garment engineers to create its proprietary
Helix-Mapping System: combining the cross-hatch taping technique
physiotherapists use to improve postural alignment with the core muscle
support from next generation fabrics.

"Good posture and a strong core are key to feeling one's best," says
physiotherapist Marnie Douglas. "Maintaining correct form can help to decrease
back pain, increase oxygen flow, and maximise energy levels - even for the man
who spends his entire day at an office desk. Equmen has effectively built this
support into daily wear garments."

An added bonus? By aligning the body, the Core Precision Undershirts augment
what should stand out and diminish what shouldn't. The result is a stronger,
more streamlined form and better-fitting clothes. With a seamless, second skin
construction, they fit invisibly beneath clothing for a more tailored look.

"This is a secret professional sportsmen enjoy on the field every day," says
Jones. "We've taken the technology off the field and adapted it for everyday
wear. Slip one of our undershirts on and you feel instantly sharper and
sleeker - ready to conquer."

According to Les Ferdinand, former England footballer and current Premiership
League coach, "This is a pretty miraculous product that makes me feel
terrific, whether I'm wearing the longsleeve for golf or the tank while doing
TV commentary - and it is really comfortable!"

For more information or to purchase the Core Precision Undershirt, please
visit www.equmen.com

About Equmen
Founded in April 2007, Equmen is a Sydney-based company specialising in
high-performance men's undergarments and accessories. Equmen products are sold
online at www.equmen.com and, starting in Spring 2009, select department
stores and specialty retailers in the US, the UK, South Africa and Australia.

Media Contact: Corie Chung
corie@equmen.com
(+61) 2 9332 2751

UK and US media contacts available upon request

SOURCE Equmen Pty Ltd

Media, Corie Chung of Equmen Pty Ltd, (+61) 2 9332 2751, corie@equmen.com