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SeeSaw Reaches Convenience-Loving Millennials, Moms and Hispanics With Eight New Networks
* Reuters is not responsible for the content in this press release.
SAN FRANCISCO, CA, Jan 27 (MARKET WIRE) --
SeeSaw Networks, a media company offering the most extensive network of
place-based digital video advertising, today announced partnerships with
eight additional networks. The new networks help consumer packaged goods'
advertisers reach the on-the-go audiences of "moms," "millennials" and
Hispanic families as they shop in convenience and grocery stores and at
other quick snack and shopping destinations.
The eight new networks include Digital Promo Network, InStore Vision,
QuickStore24(TM), WNC Checkout, WNC Aisles, RDS Media, BuzzHub Network and
Cabco's TV Kart Network. As part of the 50 million weekly impressions
delivered by the SeeSaw network, the new networks enable SeeSaw to deliver
over 10 million weekly gross impressions at more than 2,500
convenience-oriented locations like convenience stores, malls, grocery
stores and snack vending machines located in office buildings,
manufacturing complexes, college campuses and hospitals.
"We are thrilled to be selected as one of the newest affiliates to join
SeeSaw's diverse and high quality network of place-based digital video
advertising partners," said Jim Colony, CEO of Digital Promo Network.
"SeeSaw has the most stringent qualification standards in the industry,
and with their precision targeting technology, national advertisers are
able to leverage digital video advertising to its fullest potential to
effectively and efficiently drive brand messages to their target
customers."
Each of the new networks offers engaging and captivating digital video
advertising venues and techniques into a person's everyday experience. For
example, Digital Promo Network and InStore Vision engage convenience store
customers with point-of-purchase advertising and in-store promotions. The
QuickStore24(TM) At Work Media Network delivers interactive media
encompassing advertising and content through video touch-screens centered
on high-traffic retail vending systems in a variety of blue-collar and
white-collar at-work settings, including break rooms and cafeterias within
large offices, manufacturing facilities and health facilities. WNC reaches
grocery store consumers where they are primed to make purchase decisions,
both in the aisles and at checkout. RDS Media deploys digital video
screens in high-end liquor stores. BuzzHub puts interactive advertising
kiosks in shopping malls. Cabco's digital shopping carts deliver powerful
mobile advertising and touch-point messaging directly to shoppers at
grocery stores as they select their items.
SeeSaw provides the industry's most comprehensive place-based digital
video advertising solution. Through its extensive network of over 40
digital media partners and its proprietary campaign planning and
optimization technology, SeeSaw enables advertisers to plan digital video
campaigns that deliver more impressions than a spot on a primetime
television program. Using SeeSaw's unique Life Pattern Marketing approach
to intercept people in their daily routines -- when they work, play,
socialize, run errands and get healthy -- advertisers can reach people
when they are most receptive to contextually relevant messages.
Other convenience venues that brand managers and ad agencies are already
purchasing through SeeSaw include Transworld Media Inc.'s convenience
store network; coffee shops, juice bars and Noah's Bagels with Ripple;
and gas stations with network affiliates like PetroTV and PumpTop TV.
"In this challenging economic climate, a cost-effective and highly
effective way to reach a very targeted audience is more important than
ever," said Peter Bowen, co-founder and CEO of SeeSaw Networks. "We are
thrilled not only with all the exciting and innovative new networks that
are becoming part of the SeeSaw family, but we are also greatly encouraged
by the advertising and brand executives who are increasingly turning to
the value of this vehicle."
The new SeeSaw affiliates include:
-- Digital Promo Network: Digital Promo Network (DPN) owns and operates a
digital signage network exclusively for the convenience store industry.
DPN's proprietary systems match ad content with products and prices for
each individual retail location and enable us to measure the impact of
point-of-purchase advertisements, in real-time, all of the time. The
automation software of the dpNET(TM) platform provides the most easily
managed digital signage program in the industry. Visit
http://www.seesawnetworks.com/explore/categories/convenience-stores-digital-prom
-network/.
-- InStore Vision: InStore Vision provides select "better than average"
convenience stores with state-of-the art digital systems designed to
increase store revenue and profitability while enhancing consumers'
shopping experience. The company operates a digital signage network in
Philadelphia and the Delaware Valley with plans to expand nationwide.
InStore Vision provides advertisers with unique measurements and retail
information from the store in addition to displaying their ads
simultaneously on two screens in each store. Currently the network reaches
more than 1.2 million viewers per month in 36 active locations. Visit
http://www.seesawnetworks.com/explore/categories/convenience-stores-neighborhood
store-network/.
-- QuickStore24(TM): VendMore Systems' Quickstore24(TM) At Work Media
Network delivers targeted interactive digital media and promotions to its
wireless and fully addressable network of high volume retail vending
systems. Located in break rooms and other high traffic locations in a
variety of at-work settings, the Quickstore24(TM) Media Network invites
consumers to take a break, snack and view. Delivering unparalleled consumer
interactivity, the Quickstore24(TM) Media Network hosts and deploys media
from rotating digital banners to interactive broadcast commercials with
sound. Clients leverage the Quickstore24(TM) Media Network to collect
important consumer information with interactive consumer polls, user
surveys and customer acquisition campaigns. Promotional examples include
ticket sales, product sampling, instant win games, integrated co-branded
sponsorships, instant printed coupons and email campaigns. Visit
http://www.seesawnetworks.com/explore/categories/cafeterias-break-rooms-quicksto
e-24/.
-- WNC Checkout and WNC Aisle: WNC is a full service in-store television
provider specializing in the grocery industry. With years of experience in
both retail and consumer packaged goods, WNC provides the most targeted and
customizable network available. For advertisers who want to advertise their
products at the point-of-purchase where 70% of decisions are made, the WNC
network is both efficient and effective. The grocery retailer and consumer
packaged goods advertiser can drive sales through the WNC in-store
television network while building brand equity. Visit
http://www.seesawnetworks.com/explore/categories/grocery-stores-aisles-wnc/
and
http://www.seesawnetworks.com/explore/categories/grocery-stores-checkout-wnc/.
-- RDS Media: The RDS media network is distributed exclusively at Fine
Spirit Stores that are destination-shopping experiences. With screens in
stores located across several Texas markets, RDS reaches upscale viewers
while they shop for high-end wine, liqueurs and gourmet foods. With
programming that advertises both products for sales on-site, as well as
targeted third-party brands, RDS tailors its content to engage and impress
viewers. Visit
http://www.seesawnetworks.com/explore/categories/wine-spirits-stores-rds-media/.
-- BuzzHub Network: BuzzHub offers a disruptive, self-service platform
that provides marketers an online one-stop shop to place ads on interactive
screens at thousands of public locations like malls, airports and movie
theaters. BuzzHub's easy-to-use web application makes ad-buying and
delivery out-of-home more efficient while providing significant data
capture, lead generation and branding opportunities. Visit
http://www.seesawnetworks.com/explore/categories/malls-buzzhub/.
-- Cabco TV Kart Network: TV Kart is a one-to-one digital shopping cart
network that builds brands and influences shopper behavior at America's
premier grocery chains and retailers. Visit
http://www.seesawnetworks.com/explore/categories/grocery-stores-carts-cabco/.
About SeeSaw Networks
SeeSaw Networks delivers advertising in places where people go in their
daily lives -- places like gas stations, coffee shops, grocery stores and
health clubs. SeeSaw reaches more people in more places than any other
digital video network. With more than 40 digital signage networks across
30 different types of locations, SeeSaw is the most extensive national
digital video network with over 26,000 venues nationally and growing.
SeeSaw delivers over 50 million weekly gross impressions -- significantly
more than primetime TV spots at a fraction of the cost. SeeSaw operates
SeeSawAds.com, a media service that enables agencies to easily plan, buy
and measure place-based digital video advertising. On SeeSawAds.com,
agencies customize campaigns across different venues, markets and
demographics with unprecedented precision. With SeeSaw, advertisers can
intercept people in their daily life patterns where they work, play and
socialize.
For more information on SeeSaw Networks, please visit
www.seesawnetworks.com.
Press Contact:
Kickstart Consulting, for SeeSaw Networks
Laurie Gibson
Email Contact
1-650-969-0764
Copyright 2009, Market Wire, All rights reserved.
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