Optimus Launches Winning "Done" TV Ad Based on Contest Seeking Young Chicago Creative Talent

Smart, original spot airs in 11 Chicago regions
CHICAGO--(Business Wire)--
Leading production and post production house, Optimus, today announced that it
has completed and aired "Done," the TV commercial based on the winning script
from the Optimus "One Shot" contest. The contest was staged last August in
partnership with the firm's brand marketing agency, Scott & Victor, LLC. It was
a rallying call to the Chicago advertising community to showcase genuine
creativity and generate excitement about Chicago as a creative environment.
"Done" was initially aired on Comcast on January 22, and will be aired in 11
Chicago regions from January 26 through February 2.

"We came up with the idea to give away a spot that would be created by Chicago's
freshest young talent and produced start-to-finish by Optimus and our new
in-house production arm, ONE. We also would handle media placement of the spot,"
said Tom Duff, president of Optimus. "After developing the `One Shot` contest
concept with Scott & Victor last August, we issued a creative brief and asked
for the most creative and original expressions of it."

Based on a script developed by Jane Ackerson and Nate DeLeon from advertising
agency DDB Chicago, "Done" was created with the challenge of "capturing the
feeling and/or act of being done." Conspicuously devoid of any product, the
script was then executed by Optimus, whose job is to finish commercials - making
them "done."

One Shot Contest Eligibility Criteria

Eligibility for the contest was limited to advertising creatives with five years
or less experience, as these professionals are the most in need of quality
material for their reels and are less likely, in this market, to secure
production opportunities. The contest also served as a chance to introduce
Optimus to this younger target audience.

Based on the criteria of content, style, originality and creativity, Ackerson
and DeLeon's script was chosen by a panel of judges that included noted
directors and agency creative directors. ONE and Optimus together provided the
director, production and post production teams and aired the finished spot.
"Done" was filmed using the RED digital motion picture camera, a key area of
expertise for Optimus and ONE.

"Optimus is a house full of wildly innovative and inventive people bursting with
original ideas," said Scott English, partner of Scott & Victor, LLC. "The
winning script made us laugh out loud, and the winning team of Jane and Nate won
over all of us. They're smart, funny, curious, meticulous - everything we'd
hoped for. And so is the spot. We`re incredibly happy with the outcome."

To view "Done", please visit www.optimus.com.

About Optimus

Optimus is a leading production and post-production house with offices in
Chicago and Santa Monica. A true one-stop shop, Optimus offers a full suite of
creative services, including production, editing, film transfer, color
correction, visual effects and design, audio mixing and finishing. With ONE, the
company`s live-action production arm, Optimus offers all production services,
from shoot through post, under one roof - a singular, streamlined
creative-driven machine. For more information, please visit www.optimus.com and
www.oneatoptimus.com.

About Scott & Victor

Scott & Victor, LLC is a strategic creative marketing communications agency
based in Chicago. For more than 20 years, Scott & Victor's leading talent has
developed original, memorable and effective ideas built on true market insight
for companies such as Turner Classic Movies, McDonald's, Villiger (a division of
Trek), Diageo (Oronoco Rum), Kellogg's (Pop-Tarts), Coca-Cola, Ball Park Franks,
Fila and many more. For more information, please visit www.scottandvictor.com.

Michelle Meek
312-873-3424
michelle@outlookmarketingsrv.com
or
Optimus
Tom Duff
312-321-0880
tduff@optimus.com

Copyright Business Wire 2009