T.G.I. Friday's(R) Restaurants to Feature Arizona Lemonade and Pittsburgh Punch at...

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Mon Jan 26, 2009 8:25pm EST

T.G.I. Friday's(R) Restaurants to Feature Arizona Lemonade and Pittsburgh
Punch at 'The Game We Can't Name Eve' Party

Friday's(R) Develops Specialty Drinks for a Big Bash the Night BEFORE the Big
Game

CARROLLTON, Texas, Jan. 26 /PRNewswire/ -- T.G.I. Friday's restaurants today
announced it will feature Arizona Lemonade and Pittsburgh Punch at more than
600 restaurants as part of its nationwide bash "The Game We Can't Name Eve" on
January 31, the night before the big game.

Party link: http://www.prnewswire.com/mnr/fridays/36730/

"While we can't reference the game's name or the teams playing, we can assure
you that fans from Arizona and Pittsburgh will love the drinks we've dreamt up
for our party the night before the big game," said Andrew Jordan, senior vice
president of marketing for T.G.I. Friday'sUSA.  "It doesn't matter who you're
rooting for or if you care about the outcome of the 's - - - r b - - l' at
all, you'll love these drinks and special plans we have in store for our
guests that night."

Friday's announced earlier that it had set its own Over/Under line for the
game at 44 points, with cool Friday's-style buttons commemorating both
choices. All guests at the party will be winners the following week regardless
of the score.
    --  If a guest chooses the Under button, he or she will be treated to a
free
        cheesecake on each visit between Feb. 2 - Feb. 7, 2009.
    --  If they choose the Over button, they receive Signature Slushes, same
        rules, same timeframe.




And, beginning at 4 pm local time at participating Friday's restaurants, the
Game We Can't Name Eve party will include the following:
    --  Special drink specials throughout the night at participating
        restaurants.  "In other words, in those restaurants where we can
        legally do it," said Jordan.
    --  Half-price appetizers with the purchase of an entree.
    --  Coupons for $5 off party platters redeemable the following day.




Finally, the more than 620,000 members of Friday's Give Me More Stripes(TM)
guest recognition program (www.givememorestripes.com) will receive all the
perks and an extra one: a coupon for free Crispy Green Bean Fries redeemable
through Feb. 7, 2009 which was emailed to members earlier this month.

"What you drink on Game Day is entirely up to you, but if you want to enjoy
the new hot drinks inspired by the teams from Arizona and Pittsburgh, then
you'll have to make your way to 'The Game We Can't Name Eve' party at your
favorite T.G.I. Friday's," concluded Jordan.

About the Drinks:

ARIZONA LEMONADE

    --  Combine 2 parts Vodka, 1 part Triple Sec and 2 parts Sweet & Sour
        Mix
    --  Top with Lemon-Lime Soda and a dash of Grenadine
    --  Mix ingredients in a Boston Shaker
    --  Pour into a highball glass and garnish with a lemon squeeze and add a
        straw




PITTSBURGH PUNCH

    --  Combine 2 parts Southern Comfort Amaretto, Pineapple and Orange juices
        with 1 part rum, limeade and Grenadine
    --  Mix ingredients in a Boston Shaker
    --  Pour into a highball glass and garnish with lime squeeze, lemon
squeeze
        and an orange slice and add a straw




About Give Me More Stripes

The only nationwide in-restaurant program of its kind with over 600,000
members in the US, Give Me More Stripes offers the following perks at
participating restaurants:

    --  Personalized & customized membership card
    --  Free appetizer or dessert upon sign-up (up to $8 value)
    --  One-time use jump-the-line-pass
    --  $8 certificate for every $100 spent (excluding alcohol-only purchases)
    --  Exclusive communication about specials and food/drink previews




About Carlson Restaurants Worldwide Inc.

Carlson Restaurants Worldwide Inc., the parent company of T.G.I. Friday's
Inc., is a privately held company owned by Minneapolis-based Carlson, a world
leader in the hospitality, travel and marketing industries. As of January
2009, Carlson Restaurants Worldwide owns, operates, franchises or licenses
more than 1,000 restaurants in 62 countries. For more information, visit
http://www.fridays.com.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20060907/DATH025LOGO)
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SOURCE  T.G.I. Friday's restaurants

Derek Farley of DFPR, +1-704-926-6580, derek@dfpr.com, for T.G.I. Friday's
restaurants
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