MindBlazer Announces 45 New Financial Institutions Request Interactive Web Content from MoneyMinutesTV
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Banks, Credit Unions Show Interest in New Media to Educate Consumers CHARLOTTE, N.C.--(Business Wire)-- MindBlazer, a marketing technology company that leverages interactive video and new media for the financial industry, announced today that 45 financial institutions have signed up to offer MoneyMinutesTV content on their Web sites. MoneyMinutesTV launched Oct. 29, 2008 and provides banks and credit unions with video segments to help educate consumers about their products and encourage adoption of online financial services. Atlanta-based Cornerstone Bank, Glenview, Ill.-based Glenview State Bank and Florence, Ore.-based Oregon Pacific Bank recently joined other financial institutions nationwide in offering the complimentary MoneyMinutesTV segment `How Your Money is Protected` to their customers. The video explains the roles of the Federal Deposit Insurance Corporation (FDIC) in insuring personal accounts; videos are also available explaining the role of the National Credit Union Administration (NCUA) for credit unions. "We have certainly benefited from having the FDIC video on our bank's website," said Madeline H. Belfoure, senior vice president of marketing and retail banking at Cornerstone Bank. "It has helped to calm the fears of our customers while presenting the information in a much more interesting and compelling manner. I also believe that the video adds to the professionalism of our site. In addition, MindBlazer was extremely quick in getting it set up for us. It was almost no work for me at all other than getting it posted on our website." "We underestimated the demand for the topic," said MindBlazer president and CEO Ryan Brown. "Financial institutions that we have spoken with say what they benefit from the most is how the segment enables them to communicate directly with their customers, rather than sending them to another site to find information." Banks and credit unions can visit the MoneyMinutesTV Web site to sign up for the complimentary segment and also learn about the other interactive, education-based video content available. Brown sees online interactive video as an inexpensive and effective method to deliver messages that influence consumer behavior. "Many successful financial institutions are diverting resources from traditional marketing outlets and making a greater investment in their online channel. MoneyMinutesTV removes the `heavy lifting` that comes with planning, producing and implementing media content from scratch. Our education-based approach, industry experience and proven results make MoneyMinutesTV an easy choice for banks and credit unions." MoneyMinutesTV is a syndicated series of education-based interactive videos designed to inform consumers about financial products and services, while helping banks and credit unions drive sales and service activations online. The segments are approximately one to three minutes in length and cover a range of financial topics. The content additionally can be customized to match each financial institution`s brand, and can be placed directly on high-traffic areas of the Web site. It can be leveraged through in-branch use, direct mail or in one-on-one sessions with consumers as well. About MindBlazer MindBlazer is a marketing technology company that provides enhanced digital media channels to aid with sales, education and corporate communications online. Based in Charlotte, N.C., MindBlazer is management-owned and works with more than 100 financial Institutions and financial technology providers of all sizes to leverage new media and open Internet revenue streams. For more information about MindBlazer, visit the company`s Web site at www.mindblazer.com or call 704.554.9555. For more information on MoneyMinutesTV visit http://moneyminutes.tv. For MindBlazer Heather Cunningham, 813-531-9662 or Megan Ard, 678-781-7223 Copyright Business Wire 2009