Best "Twitterer" - Athletes for a Cure

Wed Jan 28, 2009 8:00am EST

* Reuters is not responsible for the content in this press release.

Prostate Cancer Foundation`s Sports Program Wins Shorty Award for Best Producer
of Nonprofit Twitter Content
SANTA MONICA, Calif.--(Business Wire)--
After more than 30,000 public nominations by Twitter users, Athletes for a Cure
(AFAC), an athletic fundraising initiative of the Prostate Cancer Foundation
(PCF), was voted the best producer of nonprofit content on Twitter. The honor
will be presented at the first annual Shorty Awards ceremony in New York City on
February 11. 

Twitter is a social networking and micro-blogging service that allows users to
send short text messages, limited to 140 characters, that connect users all over
the world. The widely-popular service has grown rapidly to approximately six
million current users and has served more than one billion messages since 2006. 

President Barack Obama used Twitter as a way to communicate with voters during
the 2008 Presidential campaign. As soon as he was elected, he posted a message
to his Twitter account: "We just made history... All of this happened because of

"We are honored to be recognized by Twitter users who voted for us because of
our contribution to the fight against prostate cancer," said Scott Zagarino,
managing director of Athletes for a Cure. "Twitter has become one of our
most-effective tools in communicating daily with the millions of American
families who are dealing with prostate cancer and that are interested in medical
research advances." 

The Shorty Awards, produced by Sawhorse Media, a Brooklyn-based Internet
company, honor the best Twitterers of 2008 in categories including nonprofit,
news and food. More than 50,000 users nominated their favorite content

Gregory Galant, Sawhorse`s chief executive, says the idea behind the awards is
to promote a unique form of communication that encourages creativity and direct
expression. "There`s a long history of one-line content dating back to the Ten
Commandments," said Galant. "By forcing users to keep it short and omit words,
it makes them into better-even occasionally profound-writers." 

"We`re delighted that Twitter has helped us get the message out about prostate
cancer and that our Athletes for a Cure initiative is being recognized with a
Shorty," commented Dan Zenka, vice president of communications for the Prostate
Cancer Foundation. "Based on the success of our first Twitter program with
Athletes for a Cure, we`ll be starting a discussion program from the PCF in
February. It will give us a dynamic platform for raising awareness and
communicating how the PCF is accelerating prostate cancer research." 

About Athletes for a Cure and The Prostate Cancer Foundation

Athletes for a Cure, a program of the Prostate Cancer Foundation (PCF), is a
fundraising and awareness program to assist individual athletes in their quest
to raise money for better treatments and a cure for prostate cancer. Every
dollar raised from the program goes directly to the Prostate Cancer Foundation.
For more information: 

The PCF is the world`s largest philanthropic source of support for prostate
cancer research focused on discovering better treatments and a cure for
recurrent prostate cancer. Founded in 1993, the PCF has raised more than $370
million and provided funding to more than 1,500 research programs at nearly 200
institutions worldwide. The PCF also advocates for greater awareness of prostate
cancer and more governmental research funds. PCF advocacy has helped produce a
20-fold increase in government funding for prostate cancer since 1994. More
information about the PCF can be found at 

Prostate Cancer Foundation
Dan Zenka, APR
Vice President, Communications
310-570-4714 (Direct)
Athletes for a Cure
Scott Zagarino
Managing Director

Copyright Business Wire 2009