Best "Twitterer" - Athletes for a Cure
* Reuters is not responsible for the content in this press release.
Prostate Cancer Foundation`s Sports Program Wins Shorty Award for Best Producer of Nonprofit Twitter Content SANTA MONICA, Calif.--(Business Wire)-- After more than 30,000 public nominations by Twitter users, Athletes for a Cure (AFAC), an athletic fundraising initiative of the Prostate Cancer Foundation (PCF), was voted the best producer of nonprofit content on Twitter. The honor will be presented at the first annual Shorty Awards ceremony in New York City on February 11. Twitter is a social networking and micro-blogging service that allows users to send short text messages, limited to 140 characters, that connect users all over the world. The widely-popular service has grown rapidly to approximately six million current users and has served more than one billion messages since 2006. President Barack Obama used Twitter as a way to communicate with voters during the 2008 Presidential campaign. As soon as he was elected, he posted a message to his Twitter account: "We just made history... All of this happened because of you." "We are honored to be recognized by Twitter users who voted for us because of our contribution to the fight against prostate cancer," said Scott Zagarino, managing director of Athletes for a Cure. "Twitter has become one of our most-effective tools in communicating daily with the millions of American families who are dealing with prostate cancer and that are interested in medical research advances." The Shorty Awards, produced by Sawhorse Media, a Brooklyn-based Internet company, honor the best Twitterers of 2008 in categories including nonprofit, news and food. More than 50,000 users nominated their favorite content providers. Gregory Galant, Sawhorse`s chief executive, says the idea behind the awards is to promote a unique form of communication that encourages creativity and direct expression. "There`s a long history of one-line content dating back to the Ten Commandments," said Galant. "By forcing users to keep it short and omit words, it makes them into better-even occasionally profound-writers." "We`re delighted that Twitter has helped us get the message out about prostate cancer and that our Athletes for a Cure initiative is being recognized with a Shorty," commented Dan Zenka, vice president of communications for the Prostate Cancer Foundation. "Based on the success of our first Twitter program with Athletes for a Cure, we`ll be starting a discussion program from the PCF in February. It will give us a dynamic platform for raising awareness and communicating how the PCF is accelerating prostate cancer research." About Athletes for a Cure and The Prostate Cancer Foundation Athletes for a Cure, a program of the Prostate Cancer Foundation (PCF), is a fundraising and awareness program to assist individual athletes in their quest to raise money for better treatments and a cure for prostate cancer. Every dollar raised from the program goes directly to the Prostate Cancer Foundation. For more information: www.athletesforacure.org. The PCF is the world`s largest philanthropic source of support for prostate cancer research focused on discovering better treatments and a cure for recurrent prostate cancer. Founded in 1993, the PCF has raised more than $370 million and provided funding to more than 1,500 research programs at nearly 200 institutions worldwide. The PCF also advocates for greater awareness of prostate cancer and more governmental research funds. PCF advocacy has helped produce a 20-fold increase in government funding for prostate cancer since 1994. More information about the PCF can be found at www.pcf.org. Prostate Cancer Foundation Dan Zenka, APR Vice President, Communications 310-570-4714 (Direct) email@example.com or Athletes for a Cure Scott Zagarino Managing Director 541-386-5154 Copyright Business Wire 2009