Pert Plus(R) Launches New Men's Product Line
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Brand expands core 2-in-1 offering to include new 2-in-1 and 3-in-1 products PHOENIX, Jan. 28 /PRNewswire/ -- Pert Plus is changing the way men get clean. This month, the brand, which introduced the first 2-in-1 shampoo plus conditioner to the masses nearly 30 years ago, is launching Pert Plus for Men, a new line of products made exclusively for men. The company is also introducing its first-ever 3-in-1 shampoo plus conditioner plus body wash for men. Pert Plus for Men will include four specially formulated products designed exclusively to address men's hair needs. -- Pert Plus for Men 3-in-1 Shampoo plus Conditioner plus Body Wash -- Pert Plus for Men Deep Cleansing -- Pert Plus for Men Thickening -- Pert Plus for Men Daily Dandruff "Our goal has always been to help consumers save time and simplify their lives with one product that serves all of their hair cleansing and conditioning needs," said Roanne Wallace, director of marketing for Pert Plus. "As the only brand dedicated to the 2-in-1 category, launching a 3-in-1 product was a natural progression for Pert Plus." Pert Plus for Men 3-in-1 is specially formulated to clean and condition hair and skin. The rich, foamy lather has the right balance of cleansers and conditioners to clean and moisturize most hair and skin types. "When developing our new men's line, we listened to consumers to understand what they wanted and needed out of these products," added Wallace. "We found that men were concerned with hair breakage and thinning and wanted products with a masculine scent that was not overpowering." Formulated with naturally-derived vegetable protein and other strengthening and fortifying ingredients, Pert Plus for Men reduces hair breakage by nearly one-third. Carrying scents of light citrus, fresh bergamot and cedar and vetiver leaves, the line also offers a fresh, clean, masculine aroma. Pert Plus has been a leader in offering innovative multi-use products. Pert Plus for Men joins a highly effective line of 2-in-1 products designed for the entire family, including a botanical line, which caters to a female audience. The new men's line rounds out the brand's 12 Pert Plus products. About Pert Plus(R) First introduced to the U.S. market in the 1980s, Pert Plus has a strong heritage as the original 2-in-1 shampoo plus conditioner brand and the only brand dedicated to 2-in-1 products. Pert Plus takes an innovative approach to offering and creating hair and body care products designed to save time - and money. For more information or to sign up for email updates, visit www.pertplus.com. About Innovative Brands Based in Phoenix, Ariz., Innovative Brands is a consumer products company focused on acquiring strong consumer brands that are no longer strategic assets of their previous owners. Innovative Brands is a portfolio company of Najafi Companies, an Arizona private investment firm. Innovative Brands acquired the North American assets of Pert Plus(R) from the Procter and Gamble Company on July 2006. On September 2006, the company acquired Sure antiperspirant and deodorant from the Procter and Gamble Company. SOURCE Pert Plus Karen Bailey for Pert Plus, +1-614-383-1604 email@example.com
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