DIRECTV Secures Exclusive Broadcast Rights for All International Cricket Council (ICC) and Indian Premier League (IPL) Cricket Tournaments
* Reuters is not responsible for the content in this press release.
Agreements Enable DIRECTV to Deliver Cricket Events Exclusively in the U.S. Through 2011 Through Its CricketTicket Service EL SEGUNDO, Calif.--(Business Wire)-- DIRECTV, Inc., the nation`s leading satellite TV service provider, and Willow TV, Inc., the Internet`s largest portal for cricket streaming video, have entered into multi-year agreements that give DIRECTV broadcast rights for International Cricket Council (ICC) tournaments, Indian Premier League (IPL) tournaments, Champions League Twenty20, Australian cricket, South African cricket, New Zealand cricket and other major cricket events. These rights include events such as the 2009 ICC World Twenty20 in England, the 2009/10 IPL tournaments, the 2009 India tour of New Zealand and the ICC Cricket World Cup 2011. "DIRECTV is proud to partner with Willow TV and the world`s top cricket tournaments to offer U.S. cricket fans this exclusive lineup of exciting cricket events and the new Twenty 20 format, which is revolutionizing the sport," said John de Armas, vice president, WorldDirect, Inc. "Now cricket fans in the U.S. can turn to DIRECTV exclusively to satisfy their hunger for this exciting international sport and watch the thrill of the game in 100% digital image and sound." Beginning Feb. 11, ICC and IPL cricket tours will be available to U.S. audiences, exclusively on DIRECTV`s CricketTicket 2009 package. CricketTicket is part of the WorldDirect programming platform and is available for $299.99 for the full season, or the IPL & ICC World T20 package can be purchased for $199.99. Individual matches can also be purchased a la carte - pricing varies depending on the specific game. WorldDirect customers must first subscribe to DIRECTV BASIC ($9.99/mo) or PREFERRED CHOICE ($32.99/mo) and one of the international programming packages or any DIRECTV base programming package ($29.99/mo or above). CricketTicket is the first-ever, year-long subscription TV package for international cricket. Customers can receive more information on the package by calling 1-800-378-4179 or visiting www.cricketticket.com. 2009 Cricket Ticket League Game Schedule* India Tour of New Zealand February/March Australia Tour of South Africa February/March IPL April/May ICC World Twenty20 June IPL and ICC World Twenty20 April/June England Tour of South Africa September Champion League T20 October ICC Champion Trophy November Bangladesh Tours New Zealand December Pakistan Tours of Australia December *All schedules subject to change. The fanfare will start tonight at the ESPNZone at Times Square in New York as DIRECTV launches its CricketTicket 2009. Many prominent guests from the South Asian community are expected to attend the VIP reception including Miss India USA, Nikkitasha Marwasha, acclaimed comedian and host, Sunil Thakkar along with cricket league representatives. Cricket promos will be running on The Reuters Screens in Times Square from 6:30-7:00PM and 7:30-8:00PM. A similar reception will be held on Friday, Jan. 30 at Jillian`s at the Metreon, in downtown San Francisco, CA. There are numerous cricket clubs on the West Coast and this launch has generated much interest in the cricket community. For press credentials for either event, please contact the press contacts below. The DIRECTV WorldDirect platform has launched over 135 channels that deliver a wide variety of new programming in multiple foreign-languages, including Spanish, Russian, Hindi, Telugu, Tamil, Bengali, Mandarin, Cantonese, Vietnamese, Tagalog, Korean, Polish, Arabic, Portuguese and Greek, to emerging ethnic markets throughout the United States. About DIRECTV, Inc. DIRECTV, Inc. (NASDAQ:DTV), the nation`s leading satellite television service provider, presents the finest television experience available to more than 17.3 million customers in the United States and is leading the HD revolution with more than 130 HD channels - more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com. About Willow TV, Inc. Willow TV, Inc., is the world`s leading portal for Internet streaming of major international cricket. Willow TV provides its community of 1.5 million global users with an unparalleled viewing experience comprised of live matches, on-demand replays and highlights, interactive video scorecards, and mobile offerings. The company is headquartered in Sunnyvale, CA, with offices in Bangalore, India. For the latest information on Willow TV, please visit www.willow.tv. DIRECTV, Inc. Naomi Rodriguez 310-964-4821 firstname.lastname@example.org or Object Design Communications Vandana Gambhir/Nawaf Soliman 703-917-0023 email@example.com Copyright Business Wire 2009
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