DIRECTV Secures Exclusive Broadcast Rights for All International Cricket Council (ICC) and Indian Premier League (IPL) Cricket Tournaments

Wed Jan 28, 2009 9:30am EST

* Reuters is not responsible for the content in this press release.

Agreements Enable DIRECTV to Deliver Cricket Events Exclusively in the U.S.
Through 2011 Through Its CricketTicket Service
EL SEGUNDO, Calif.--(Business Wire)--
DIRECTV, Inc., the nation`s leading satellite TV service provider, and Willow
TV, Inc., the Internet`s largest portal for cricket streaming video, have
entered into multi-year agreements that give DIRECTV broadcast rights for
International Cricket Council (ICC) tournaments, Indian Premier League (IPL)
tournaments, Champions League Twenty20, Australian cricket, South African
cricket, New Zealand cricket and other major cricket events. These rights
include events such as the 2009 ICC World Twenty20 in England, the 2009/10 IPL
tournaments, the 2009 India tour of New Zealand and the ICC Cricket World Cup
2011. 

"DIRECTV is proud to partner with Willow TV and the world`s top cricket
tournaments to offer U.S. cricket fans this exclusive lineup of exciting cricket
events and the new Twenty 20 format, which is revolutionizing the sport," said
John de Armas, vice president, WorldDirect, Inc. "Now cricket fans in the U.S.
can turn to DIRECTV exclusively to satisfy their hunger for this exciting
international sport and watch the thrill of the game in 100% digital image and
sound." 

Beginning Feb. 11, ICC and IPL cricket tours will be available to U.S.
audiences, exclusively on DIRECTV`s CricketTicket 2009 package. CricketTicket is
part of the WorldDirect programming platform and is available for $299.99 for
the full season, or the IPL & ICC World T20 package can be purchased for
$199.99. 

Individual matches can also be purchased a la carte - pricing varies depending
on the specific game. WorldDirect customers must first subscribe to DIRECTV
BASIC ($9.99/mo) or PREFERRED CHOICE ($32.99/mo) and one of the international
programming packages or any DIRECTV base programming package ($29.99/mo or
above). CricketTicket is the first-ever, year-long subscription TV package for
international cricket. Customers can receive more information on the package by
calling 1-800-378-4179 or visiting www.cricketticket.com. 

2009 Cricket Ticket League Game Schedule*

 India Tour of New Zealand                 February/March  
 Australia Tour of South Africa            February/March  
 IPL                                       April/May       
 ICC World Twenty20                        June            
 IPL and ICC World Twenty20                April/June      
 England Tour of South Africa              September       
 Champion League T20                       October         
 ICC Champion Trophy                       November        
 Bangladesh Tours New Zealand              December        
 Pakistan Tours of Australia               December        


*All schedules subject to change. 

The fanfare will start tonight at the ESPNZone at Times Square in New York as
DIRECTV launches its CricketTicket 2009. Many prominent guests from the South
Asian community are expected to attend the VIP reception including Miss India
USA, Nikkitasha Marwasha, acclaimed comedian and host, Sunil Thakkar along with
cricket league representatives. Cricket promos will be running on The Reuters
Screens in Times Square from 6:30-7:00PM and 7:30-8:00PM. 

A similar reception will be held on Friday, Jan. 30 at Jillian`s at the Metreon,
in downtown San Francisco, CA. There are numerous cricket clubs on the West
Coast and this launch has generated much interest in the cricket community. For
press credentials for either event, please contact the press contacts below. 

The DIRECTV WorldDirect platform has launched over 135 channels that deliver a
wide variety of new programming in multiple foreign-languages, including
Spanish, Russian, Hindi, Telugu, Tamil, Bengali, Mandarin, Cantonese,
Vietnamese, Tagalog, Korean, Polish, Arabic, Portuguese and Greek, to emerging
ethnic markets throughout the United States. 

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV), the nation`s leading satellite television service
provider, presents the finest television experience available to more than 17.3
million customers in the United States and is leading the HD revolution with
more than 130 HD channels - more quality HD channels than any other television
provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of
100% digital picture and sound, exclusive programming, industry-leading customer
satisfaction (which has surpassed all national cable companies for eight years
running) and superior technologies that include advanced DVR and HD-DVR services
and the most state-of-the-art interactive sports packages available anywhere.
For the most up-to-date information on DIRECTV, please visit directv.com. 

About Willow TV, Inc.

Willow TV, Inc., is the world`s leading portal for Internet streaming of major
international cricket. Willow TV provides its community of 1.5 million global
users with an unparalleled viewing experience comprised of live matches,
on-demand replays and highlights, interactive video scorecards, and mobile
offerings. The company is headquartered in Sunnyvale, CA, with offices in
Bangalore, India. For the latest information on Willow TV, please visit
www.willow.tv. 



DIRECTV, Inc.
Naomi Rodriguez
310-964-4821
nkrodriguez@directv.com
or
Object Design Communications
Vandana Gambhir/Nawaf Soliman
703-917-0023
vandana@objectdc.com

Copyright Business Wire 2009

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