"Amazing" Kona Kampachi Served to Obamas

Sustainable Seafood Star on Top Trends Lists
KONA, Hawaii--(Business Wire)--
With accolades pouring in from culinarians nationwide, Kona Kampachi -- the
Hawaiian yellowtail fish sustainably raised by Kona Blue Water Farms - is
emerging as the new "it" fish of sustainable seafood.

The premium, sashimi-grade fish was even recently served to President Obama and
his family, by private chef Stephen Butler, while the Obamas were on vacation in
Hawai`i.

"I have to say that Kona Kampachi is the most amazing fish I`ve ever worked
with," said Chef Butler.

"It has such a beautiful clean, rich taste that preparation can be very simple.
I took sashimi slices with drizzled chili oil, lightly steamed it and finished
it with seared ginger, green onions, micro cilantro and ponzu. It was awesome,
and a huge hit with the Obama family." (Chef Butler`s recipe is at
www.kona-blue.com.)

No longer a popular menu item only in East and West coast culinary centers, Kona
Kampachi is increasingly showing up on high-profile chefs` menus in a dazzling
variety of both raw and cooked applications. Growing awareness of Kona Kampachi
in America`s heartland is evidenced by its appearance on Top Culinary Trends
lists in the Chicago Sun Times and Rocky Mountain News. And in recognition of
its enthusiastic embrace by the nation`s top chefs, Kona Kampachi has been
honored with a "Fish of the Year" nod from Food Arts.

Kona Kampachi has been welcomed by chefs and consumers increasingly concerned
about seafood safety and sustainability. Raised in an environmentally sound
manner from hatch to harvest, the fish are grown in submersible cages in
pristine water over 200 feet deep. There is no depletion of wild fish stocks,
and no significant environmental impact. Kona Kampachi is rich in healthy
Omega-3 fatty acids, and with no detectable mercury or contaminants, is safe for
unlimited consumption even by children and pregnant women.

"We`re very pleased with the milestones met this past year, especially the "Good
Alternative" rating from the Monterey Bay Aquarium`s Seafood Watch program for
US farmed yellowtail," said Mike Wink, Kona Blue CEO (Kona Kampachi is the only
US farmed yellowtail, but MBA does not endorse specific brands or products).
"Our company is faced with daunting challenges in 2009, but we`re committed to
continuing our drive towards total sustainability in producing this remarkable
fish."

Kona Blue Water Farms
Kelly Coleman, 808-331-1188, ext. 108
kcoleman@kona-blue.com

Copyright Business Wire 2009