Fannie May(R) Expansion Makes it Easier to Enjoy New Desserts

Enjoy New Delectable Cheesecakes, Mousse and Fudge Cakes in More Locations

CHICAGO, Feb. 2 /PRNewswire-FirstCall/ -- Fannie May, a part of Fannie May
Confections Brands, Inc. and trusted friend in gourmet chocolates for over 88
years, has made it easier for chocolate lovers to indulge in favorites such as
Pixies(R), Mint Meltaways(TM) and Trinidads(R) with the recent expansion of 12
new retail locations.

"Fannie May is honored to be at the center of so many celebrations and we plan
to continue expanding in years to come," says Edward Fitzpatrick, Vice
President of Retail Operations for Fannie May. "Fannie May is dedicated to
making sure all our customers have a Fannie May store close to home."

The retail store expansion extends to four states, taking the Fannie May
presence to six states across the Midwest. The recently opened retail
locations over the past four months include:

-- Wabash Ave. - Chicago, IL
-- Ogilvie Station - Chicago, IL
-- Springbrook Prairie Pavilion - Naperville, IL
-- Shops at Meacham - Schaumburg, IL
-- Millennium Square - Joliet, IL
-- Eastland Mall - Bloomington, IL
-- White Oaks Plaza - Springfield, IL
-- Castleton Mall - Indianapolis, IN
-- Charter Crossing - Greenwood, IN
-- Kimberly West - Davenport, IA
-- Westgate Mall - Fairview Park, OH
-- Streetsboro Street - Hudson, OH

With these 12 new locations, Fannie May has 73 stores and employs over 1000
people predominately in Illinois and Northeast Ohio.

In addition, the new retail locations will make it easier for consumers to
treat their special Valentine this year. Fannie May and The Eli's Cheesecake
Company have come together again to create additional scrumptious desserts
that include cheesecakes, mousse and fudge cakes, which will be available at
the new retail store locations as well as most of the existing locations. The
decadently rich cakes combine the traditional flavors of the famous Fannie
May(R) Pixies(R), Mint Meltaways(TM), signature Toffee and the memorable
CarMarsh with the expertise of Eli's Cheesecake Company.

"Fannie May cheesecakes and gourmet cakes will provide a decadent finishing
touch to a special Valentine dinner," says Fitzpatrick. "The new cakes are
easier to get with our expanded retail location presence and are a delicious
addition to any celebration."

Fannie May Confections Brands, Inc., a subsidiary of 1-800-FLOWERS.COM, Inc.
(Nasdaq: FLWS), offers 10 gourmet cakes that are available to help take the
pressure off of any celebration. The collection of gourmet cakes include four
year-round cheesecake offerings, two seasonal limited edition cheesecakes,
three velvety-smooth mousse cakes and a rich toffee fudge cake. The gourmet
cakes are available for $24.99 and $29.99.

Consumers can purchase Fannie May cheesecakes at Fannie May retail store
locations and online at www.fanniemay.com.

About Fannie May

The first Fannie May retail store was opened by H. Teller Archibald in 1920 at
11 N. LaSalle St. in Chicago. By 1935, there were nearly four dozen retail
stores in Illinois and several neighboring states. Through the years Fannie
May developed candies that went on to become favorites that were often the
center of many family and holiday traditions. Fannie May(R) Pixies(R) were
first made in 1946 by hand-pouring caramel over nuts and then placing them on
a conveyor belt to be drenched in chocolate. That same commitment to the
quality of recipes continues today, with most of the same ingredients coming
from the same suppliers for many years now. Quality has always been the
driving force behind the making of Fannie May chocolates. Fannie May's growing
popularity as a premium quality product is due to their innovative approaches
in manufacturing, advertising and packaging. Fannie May stands by all its
products and for over 88 years has provided high quality gourmet chocolates
with a 100% satisfaction guarantee. In May of 2006 Fannie May joined the
1-800-FLOWERS.COM family of brands.

About 1-800-FLOWERS.COM

1-800-FLOWERS.COM(R) is the world's leading florist and a provider of
specialty gifts for all occasions. The 1-800-FLOWERS.COM, "Gift Shop" includes
gourmet gifts such as popcorn and specialty treats from The Popcorn Factory(R)
(1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked
gifts from Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); premium
chocolates and confections from Fannie May(R) confections brands
(www.fanniemay.com and www.harrylondon.com); gourmet foods from
Greatfood.com(R) (www.greatfood.com); wine gifts from Ambrosia(R)
(www.ambrosia.com); gift baskets from 1-800-BASKETS.COM(R)
(www.1800baskets.com) and DesignPac(sm) as well as Home Decor and Children's
Gifts from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com), Wind &
Weather(R) (www.windandweather.com), HearthSong(R) (www.hearthsong.com) and
Magic Cabin(R) (www.magiccabin.com). 1-800-FLOWERS.COM, Inc. stock is traded
on the NASDAQ Global Select Market under ticker symbol FLWS.

About The Eli's Cheesecake Company

The Eli's Cheesecake Company is a family owned business celebrating its 28th
anniversary this year. The cheesecake was created by famed restaurateur, Eli
Schulman, as the signature dessert for his steakhouse which was a Chicago
legend for 39 years. The tradition for quality continues with Eli's son,
Marc, who is the President of Eli's Cheesecake World, the 62,000 square foot
state-of-the-art bakery, cafe and visitors' center located on Chicago's
northwest side. Eli's uses a slow baking process on its cheesecakes in small
batches, taking the necessary time to allow the highest quality, all-natural
ingredients to develop to their optimum flavors. Using slow-cultured cream
cheese and sour cream helps Eli's achieve its signature taste and texture.
Eli's is a proud member of Slow Food U.S.A., an organization devoted to
preserving traditional foodways and educating people about food as a center of
community. Eli's prefers using regional ingredients from local farms and
producers who share Eli's commitment to quality.

SOURCE 1-800-FLOWERS.COM, Inc.

Erin Maestas, 1-800-FLOWERS.COM, Inc., +1-516-237-4867,
emaestas@1800flowers.com