Quova Adds New IP Geolocation Patent to Library

Mon Feb 2, 2009 8:01am EST

* Reuters is not responsible for the content in this press release.

  MOUNTAIN VIEW, CA, Feb 02 (MARKET WIRE) -- 
Quova, Inc., the leading provider of Internet geolocation data services,
announced today that the United States Patent and Trademark Office has
granted the company a patent on a new method and system for identifying
the geographical locations of Internet users. This technology is part of
the industry-leading IP geolocation data and services that Quova provides
to customers in a variety of industries for fraud, compliance, regulatory
and marketing purposes.

    The globalization of Internet businesses means that a company needs to
tailor its information and / or available products and services to many
end users with different needs and preferences that are influenced by
their geographical locations. Understanding a user's location is critical
to understanding the type of information, products or services for which
that user may be looking. More specifically, e-tailers who place ads
online are constantly looking for more sophisticated methods of targeting
their ads based on user locations. Many advertisers are facing increased
pressures not only to increase sales or conversion rates through online
advertising, but also to streamline their own online expenditures and
decrease the rate of click-fraud.

    Quova's newly added patent describes a method for determining the
geographic location of an Internet user based upon combining trace routes,
user registration information, host names with textual patterns that
reveal geolocation information and Internet Service Provider (ISP)
service area information. These trace routes describe the pathways by
which data moves through the Internet. Each node or "hop" in the trace
route is identified by an IP address. These interconnected nodes can be
used to recreate the topology of the Internet. Each geolocation can then
be assigned to these IP addresses in order to determine the location of
each node, up to and including the end user's IP address and the
geolocation of that end user.

    "Quova is committed to advancing the best practices in IP geolocation data
and services," said Marie Alexander, President and CEO of Quova. "With
this patent, Quova is again pushing the industry forward in how data is
analyzed, verified and shared with customers. We understand the business
decisions that our customers make based on the data we provide, and we
continually strive to work with them to improve processes and better
understand their results."

    About Quova

    Quova, Inc. enables online businesses to instantly identify where a
visitor to their Web site is geographically located. Major e-retailers, ad
networks, banks, and government agencies integrate Quova's data into their
Web applications to geo-target their advertising and content, detect
identify theft and card-not-present fraud, manage digital content
distribution, comply with local laws and more. Quova delivers detailed
demographic and network characteristic data about an IP address, down to a
city area. The data is 99.9% accurate at the country level and 97.2%
accurate at the US State level (according to independent research
conducted by Pricewaterhouse Coopers). Quova, founded in 2000, is based
in Mountain View, California, and is privately owned. www.quova.com.

    

Media Contact:
Catherine Koo
Tel: (415) 992-4400
quova@lewispr.com

Copyright 2009, Market Wire, All rights reserved.

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