Adfortel Extends Dutch Mobile Advertising Patent, International Patent Pending

Mon Feb 2, 2009 12:03pm EST

* Reuters is not responsible for the content in this press release.

ROTTERDAM, The Netherlands, Feb. 2, 2009 (GLOBE NEWSWIRE) -- Adfortel, a mobile
advertising service and technology provider, has received a Dutch patent for its
mobile advertising solution VoiceAds. Adfortel, a Payter Holding company, has
now submitted an international patent application for its VoiceAd Engine. This
technology offers operators and advertisers an audio-based, handset independent
mobile advertising channel and offers massive consumer reach with targeted
direct consumer contact moments.

VoiceAds, managed by Adfortel's VoiceAds Engine, are audio commercials played
during the call waiting time. On average, 15 seconds of currently unused call
waiting time can now be used as advertising airtime. As such, this airtime
offers multiple daily direct contact moments and massive reach for advertisers,
with the possibility to target specific groups of users based on their user

Extensive market feedback and independent research has shown that this type of
advertising is highly effective and that over a third of all mobile consumers is
willing to opt-in as a subscriber. Key characteristics of this type of
advertising are the non-intrusive character since consumers opt in, content
relevance due to the availability of consumer profile information, no waste of
advertising spend, forced exposure due to call waiting and handset independency.

Adfortel has worked closely with U.S. patent firm Howrey in submitting the
patent application, which now protects the use of this new advertising method in
over 140 countries. Adfortel's VoiceAds Engine can be offered to mobile, fixed,
VOIP or virtual operators and subscribers alike. Adfortel is currently in talks
with various telcos and advertising agencies worldwide to introduce the new
concept on a commercial scale.

"Traditional ringback tones took the concept of making use of the call waiting
time one step further," said Igor Hendriksen, Adfortel's managing director. "We
were triggered to develop the service one step further into a mobile advertising
solution, based on voice still being the killer application. Our in-network
service is an attractive offering for global operators who want to continue to
grow market share. The solution's capabilities enable a speedy deployment and a
fast return on investment."

Adfortel will showcase its VoiceAds Engine during the Mobile World Congress in
Barcelona on February 16-19 in hall 2, booth-number 2C54, co-exhibiting with its
technology partner Dialogic.

Further information about Adfortel and Payter can be found at

CONTACT:  Adfortel B.V.
          Igor Hendriksen
          +31 (0) 6 1435 0055

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