Eight O'Clock(R) Coffee: 150 Years Young and Counting...On America To Help Choose...

Eight O'Clock(R) Coffee: 150 Years Young and Counting...On America To Help
Choose Their New Look

Visit CoffeeMakeover.com2/1/09-3/15/09, vote for the look you like, and be
entered for a chance to win a year of free groceries ($5,000)!

MONTVALE, N.J., Feb. 2 /PRNewswire/ -- 2009 marks Eight O'Clock Coffee's 150th
anniversary, making them one of the country's most time-honored brands. To
celebrate this occasion, the coffee company is treating their packaging to a
facelift - and asking you to help pick the new look! It's the "Eight O'Clock
Coffee Packaging Makeover Sweepstakes," and here's how it works:

(Photo: http://www.newscom.com/cgi-bin/prnh/20090202/NY65721 )

From February 1 through March 15, 2009, you can log on to CoffeeMakeover.com
to view two exciting new Eight O'Clock Coffee package designs. Vote for the
look you like best, and you'll be entered into a sweepstakes to win a year's
worth of groceries ($5,000)! Return each day during the promotion period to
vote again (earning another entry for a year's worth of groceries) - and for a
chance to win other valuable prizes. (No purchase necessary to enter. Please
see complete rules at www.CoffeeMakeover.com.) Eight O'Clock Coffee will
announce the winning bag design on March 16, 2009 at www.CoffeeMakeover.com
and at www.EightOClock.com.

This is the first time a national coffee brand has given consumers such
widespread input to help choose a completely new package design. Alisa Jacoby,
Senior Brand Manager for Eight O'Clock Coffee, explains why the coffee company
is turning to the American public for this monumental change. "Eight O'Clock
Coffee has been the choice of coffee lovers since 1859. Why shouldn't our
packaging reflect the nation's taste as well?"

After 150 years, Eight O'Clock Coffee knows a thing or two about listening to
consumers, as confirmed by this online voting opportunity. "People love Eight
O'Clock Coffee," Jacoby asserts, "and while we're getting a fresh new look, we
wouldn't dream of changing our rich coffee taste that has been rewarding
coffee lovers for generations."

Available in whole bean and ground forms, Eight O'Clock Coffee has long
represented great taste at a great value, and is available at most grocery
retailers across the country - making "Free Groceries for a Year" a fitting
prize for the Eight O'Clock Coffee Packaging Makeover Sweepstakes.

Celebrating their 150th anniversary and best known for their #1-selling whole
bean coffee, Eight O'Clock Coffee offers a full line of gourmet coffee
varieties in ground and whole bean forms. Eight O'Clock Coffee is available at
most U.S. retailers where groceries are sold, and offers a loyal buyer rewards
program: ACCUMUL8 Rewards (at www.ACCUMUL8Rewards.com). For more information
about Eight O'Clock Coffee, visit www.EightOClock.com.

SOURCE Eight O'Clock Coffee

Audrey Scolny at S3 Public Relations for Eight O'Clock Coffee,
+1-973-257-5533, ascolny@s3s3s3.com.