Kaleidoscope Joins The Marketing Arm as Its Corporate Event Production Brand

Omnicom agencies will merge corporate event capabilities

DALLAS, Feb. 3 /PRNewswire/ -- Kaleidoscope, a specialty event production
agency with offices in New York and San Francisco, has joined promotions
agency The Marketing Arm as its sixth branded business unit. Both The
Marketing Arm and Kaleidoscope operate within Omnicom Group's Diversified
Agency Services (DAS) division.

The Marketing Arm will merge its corporate event capabilities and personnel
under the Kaleidoscope brand, which will retain its current executive
leadership team and offices.

Kaleidoscope joins Davie Brown (entertainment), Millsport (sponsorships), Usmp
(events and retail), Ipsh (wireless), and Wave (multicultural) as a part of
The Marketing Arm, which creates and executes consumer engagement campaigns
across nine emotional platforms within entertainment, sports, multicultural,
and cause marketing.

"Because Kaleidoscope understands how to help client brands make an emotional
connection with their customers, it's an ideal addition to The Marketing Arm's
suite of brands," said Simon Temperley, president of events and retail for The
Marketing Arm. "Bringing our existing corporate events team and capabilities
together with Kaleidoscope's provides our clients with additional firepower to
help them build their brands."

"The opportunity to play a key role in helping some of the world's best brands
grow their business is exciting," said Mike Paxson, a Kaleidoscope co-founder
and the agency's chief operating officer. "Our capabilities and services both
complement and supplement what The Marketing Arm currently offers its clients.
We're excited about getting started."

About The Marketing Arm

The Marketing Arm is a promotions and event agency providing best-in-class
consulting across nine emotional platforms within entertainment, sports,
multicultural, and cause marketing. Founded in 1993 by Ray Clark, the agency
includes six branded business units: Davie Brown Entertainment, Millsport,
Usmp, Ipsh, Wave, and Kaleidoscope. Based in Dallas, The Marketing Arm has
offices in New York, Los Angeles, San Francisco, Chicago, Charlotte, and
Bentonville, Ark.

About Kaleidoscope

Kaleidoscope is a full-service film and events production company that
leverages the power of brand experiences for internal business and consumer
audiences by creating immersive live events and media-rich environments.
Founded in 1994 by Mike Paxson and Karen Jorgensen, the agency specializes in
the creation and production of events, exhibits, meetings, film and media.

Contact: Chris Anderson
(214) 259-3290
canderson@themarketingarm.com

SOURCE The Marketing Arm

Chris Anderson of The Marketing Arm, +1-214-259-3290,
canderson@themarketingarm.com