Examine the Corporate and Promotional Giftware
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NEW YORK--(Business Wire)-- Reportlinker.com announces that a new market research report related to the Consumer goods industry is available in its catalogue. Corporate and Promotional Giftware http://www.reportlinker.com/p0100075/Corporate-and-Promotional-Giftware.html The previous recession of the early 1990s was, to some extent, responsible for a change in the image and attitude of the corporate and promotional giftware market, with those involved recognising the need to move away from the existing practice of using mass and inferior `give-aways' and place more importance on quality. A well-chosen gift can go a long way towards building stronger relationships with clients and/or staff and can act as ongoing free advertising for the giver, particularly if items are personalised. By late 2008, it was acknowledged that the UK was in another recessionary period. According to the Confederation of British Industry's (CBI's) latest quarterly survey, October 2008 saw business optimism at its lowest level in almost 30 years, leading the CBI to call for further interest rate cuts as manufacturing companies struggle to stay afloat during the credit crunch. Many will be forced to cut back on advertising and promotional spend, but others may think it all the more important to drum up new business and/or motivate staff, and will focus their marketing efforts on retaining existing customers and attracting new ones. The promotional industry appears fairly confident that it will ride the current economic crisis, although there will inevitably be individual casualties. As so many companies supply the market, a key opportunity for differentiation lies in customer service and reliability skills. Buyers sourcing corporate and promotional giftware need to be confident that they are dealing with reputable suppliers and that the product or service received will be of the high quality they expect. According to a survey conducted by www.promotional-merchandise.org.uk in 2007, 22.9% of respondents order promotional items more than ten times per year. The largest percentage (41%) ordered promotional merchandise between one and three times yearly. The fact that these figures differ little from a similar survey conducted in November 2006 indicates, in the opinion of its instigator, that the promotional items market is stable across all sizes of buyer and budgets. Writing implements and mugs are still enduring favourites as choices of corporate and promotional giftware - items of daily use that can be inscribed with company logos. Data storage devices, such as USBs, are a more recent and highly successful introduction, while there has also been a surge in demand for environmentally-friendly goods, such as energy-saving devices and products made from recycled goods. Valuable and/or enduring gifts, such as fine wines and crystal, are more a gesture of appreciation than a promotional ploy, and the luxury end of the market will struggle in times of economic gloom. In 2007, the promotional merchandise sourcing specialist Source-e carried out research which found that more than 95% of office workers across Great Britain have some form of promotional merchandise on their desk, and as many as 53% had made purchases from companies that had supplied them with promotional merchandise. Little wonder, then, that few companies in the habit of giving corporate and promotional giftware will abandon the practice in any hurry, although Key Note anticipates that value growth will be modest in 2009, increasing by just 1.4% on 2008. Executive Summary 1. Market Definition REPORT COVERAGE MARKET SECTORS Desktop Accessories/Stationery Clothing Ceramic and Glassware Jewellery Food and Drink Confectionery Entertainment Products Small Leather Goods Other Miscellaneous MARKET TRENDS Ethical and Environmentally-Friendly Trading Premium Promotional Products Seasonal Trends Changing Employment Patterns ECONOMIC TRENDS Gross Domestic Product Table 1: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2003-2007 Inflation Table 2: UK Rate of Inflation (%), 2003-2007 Household Disposable Income Table 3: UK Household Disposable Income Per Capita (£), 2003-2007 Population Table 4: UK Resident Population Estimates by Sex (000), Mid-Years 2003-2007 Unemployment Table 5: Actual Number of Unemployed Persons in the UK (million), 2003-2007 Business Confidence MARKET POSITION The UK Corporate Hospitality Gift Vouchers Overseas 2. Market Size THE TOTAL MARKET Table 6: The Total UK Market for Corporate and Promotional Giftware by Value at Current Prices (£m at rsp), 2004-2008 Figure 1: The Total UK Market for Corporate and Promotional Giftware by Value at Current Prices (£m at rsp), 2004-2008 Table 7: Selected Items of Promotional Giftware by Value at Current Prices (£000), 2008 Manufacturers` Sales of Giftware Ceramic Household and Ornamental Articles Table 8: UK Manufacturers` Sales of Ceramic Household and Ornamental Articles by Value (£000), 2004-2007 Hollow Glassware Table 9: UK Manufacturers` Sales of Hollow Glassware by Value (£000), 2004-2007 Jewellery Precious Jewellery Table 10: UK Manufacturers` Sales of Precious Jewellery by Value (£000), 2004-2007 Imitation Jewellery Table 11: UK Manufacturers` Sales of Imitation Jewellery by Value (£000), 2004-2007 Leather Articles Table 12: UK Manufacturers` Sales of Leather Articles by Value (£000), 2004-2007 OVERSEAS TRADE Table 13: UK Imports and Exports of Giftware by Sector by Value (£000), 2006 and 2007 Imports and Exports by Product Sectors Leather Accessories Ceramic Tableware and Ornamental Ware Glass Tableware and Ornamental Ware Jewellery 3. Industry Background RECENT HISTORY NUMBER OF COMPANIES Ceramic Household and Ornamental Articles Table 14: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Ceramic Household and Ornamental Articles by Turnover Sizeband (£000), 2006 and 2007 Glassware Table 15: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Hollow Glass by Turnover Sizeband (£000), 2006 and 2007 Jewellery Table 16: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Jewellery and Related Articles and of Imitation Jewellery by Turnover Sizeband (£000), 2006 and 2007 Leather Goods Table 17: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Luggage, Handbags and the Like, Saddlery and Harnesses by Turnover Sizeband (£000), 2006 and 2007 EMPLOYMENT Ceramic Household and Ornamental Articles Table 18: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Ceramic Household and Ornamental Articles by Employment Sizeband, 2006 and 2007 Glassware Table 19: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Hollow Glass by Employment Sizeband, 2006 and 2007 Jewellery Table 20: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Jewellery and Related Articles and of Imitation Jewellery by Employment Sizeband, 2006 and 2007 Leather Goods Table 21: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Luggage, Handbags and the Like, Saddlery and Harnesses by Employment Sizeband, 2006 and 2007 REGIONAL VARIATIONS IN THE MARKETPLACE Ceramics Glassware Jewellery Leather DISTRIBUTION HOW ROBUST IS THE MARKET? LEGISLATION General Legislation The WEEE Directive REACH TRADE ASSOCIATIONS British Promotional Merchandise Association European Promotional Products Association Giftware Association Institute of Sales Promotion Ltd PROMOTA Voucher Association 4. Competitor Analysis THE MARKETPLACE MARKET LEADERS Antler Group Ltd Aquascutum Group PLC Aspinal of London Ltd Business Gift Company Ltd 4imprint Group PLC Letts Filofax Group Ltd Uppermost Business Gifts Ltd Waterford Wedgwood PLC Other Promotional Companies Abbey Corporate Presentations Argon Promotions Caithness Glass The Carole Group Ltd Calverley Ltd The Corporate Gifts Company Corporate Signature Electric Incentive Company Ltd EMC Advertising Gifts Firebrand Promotions Forget Me Not Incentives Ltd George Ibberson (Sheffield) Ltd Hambleside Business Gift Solutions Ltd House of Sarunds JB Silverware The Leather Studio Ltd Mikkimugs nostrano-uk UKL USB Company OUTSIDE SUPPLIERS Raw Materials Ceramics and Glassware Leather Goods Jewellery Paper-Based Products Clothing and Textiles Novelties, Toys and Games Product Safety Testing Logistics Exhibition Design Software MARKETING ACTIVITY Main Media Advertising Expenditure Table 22: Main Media Advertising on Promotional Products (£000), Years Ending June 2007 and 2008 OTHER MARKETING ACTIVITIES Publications The Big Black Book Online Resources Tarsus Group PLC Exhibitions UK Exhibitions Home & Gift International Direct Marketing Fair National Incentive Show Promotional Marketing Exhibition PROMOTA Spring and Autumn Fairs UKL Workwear and Corporate Clothing Show International Exhibitions Gifts & Premium Dubai Melbourne Gift Show PPAI Expo PR 09 PSI Regalo Gift B2B Summer Sourcing Show 5. Strengths, Weaknesses, Opportunities and Threats STRENGTHS WEAKNESSES OPPORTUNITIES THREATS 6. Buying Behaviour GIFT-GIVING ETIQUETTE BPMA Survey `What`s on your Desk?` YouGov Research on Gift Giving 2007 7. Current Issues CLOSURES, MERGERS AND ACQUISITIONS LVMH BOARD AND SENIOR MANAGEMENT CHANGES British Promotional Merchandise Association Procurement International Solo Waterford Wedgwood PLC NEW PRODUCTS Cocoon Newell Corporate Gifts & Promotional Products The Pen Shop Sainsbury`s Business Gifts 8. The Global Market EUROPE THE US ASIA SELECTED GLOBAL COMPETITORS APM Corporate Gifts Group Broder Bros Co Horizon Sources SL Könitz Porzellan GmbH Liaboc Co Ltd Norwood Promotional Products Prodir 9. Forecasts ECONOMIC FORECASTS Global Economic Climate UK Economic Climate Inflation Table 23: Forecast UK Rate of Inflation (%), 2008-2012 Gross Domestic Product Table 24: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2008-2012 FORECASTS 2009 TO 2013 Table 25: The Total Forecast UK Market for Corporate and Promotional Giftware by Value at Current Prices (£m at rsp), 2009-2013 MARKET GROWTH Figure 2: Growth in the Total Market for Corporate and Promotional Giftware by Value at Current Prices (£m at rsp), 2004-2013 FUTURE TRENDS Growth of Counterfeiting Environmentally-Friendly Giftware 10. Company Profiles Aquascutum Group PLC Aspinal of London Ltd 4imprint Group PLC Letts Filofax Group Ltd Waterford Wedgwood PLC 11. Further Sources Associations Publications General Sources Government Publications Other Sources Bisnode Sources Key Note Research The Key Note Range of Reports To order this report: Corporate and Promotional Giftware http://www.reportlinker.com/p0100075/Corporate-and-Promotional-Giftware.html More market research reports here! Reportlinker Nicolas: nbo@reportlinker.com US: (805)-652-2626 Intl: +1 805-652-2626 Copyright Business Wire 2009
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