iGuiders Receives JumpStart Investment
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CLEVELAND, Feb. 4 /PRNewswire/ -- JumpStart Inc., the Northeast Ohio venture development organization that accelerates the growth of innovative early-stage businesses and ideas, recently announced an investment commitment of $275,000 in iGuiders, Inc. The Cleveland-based information technology company is developing a guided Internet search technology that simplifies complicated searches through the use of question and answer logic. (Logo: http://www.newscom.com/cgi-bin/prnh/20060209/CLJUMPSTARTLOGO ) The company's technology, known as Guiders(TM), allows users to research a complex topic by answering basic questions that become progressively more specific as users move through the process. The Guider will then generate a precise search that can be used in any Internet search engine, quickly pointing users to relevant online information. Guiders will ultimately lend themselves to highly-targeted, online lead generation for the business-to-business market, as a Guider will capture the information gathered in each step, and use that to drive valuable leads to product/service providers. The process will also be equipped with an advertising model, with real estate that increases in price as the search becomes more specific. The company's target market will be vendors whose products are often too complicated to find and compare online using simple, Google-type searching. Each Guider will be designed around a specific industry and available to vendors with an easy-to-use administrative tool that will enable them to create a custom Guider for their products from scratch. JumpStart Entrepreneur-in-Residence Mark Smith will be working with the company to complete the beta version of the product and begin testing. "This exciting technology blends the vast resource of the Internet with the codified knowledge of subject matter experts. It allows for the creation of powerful targeted search tools and qualified lead generation for any product, service or industry," said Smith. iGuiders, led by founder Jodi Marchewitz, received a grant from Cleveland's Civic Innovation Lab, and is the Civic Innovation Lab's first company to receive a JumpStart investment. iGuiders also received an investment from local serial entrepreneur Charles Stack/Flashline Partners. "Researching complex subjects online is challenging because search engines typically have one input field, binding users to one way of searching," Marchewitz said. "With a Guider, searchers delve into a subject even without knowing traditional keywords, speeding up the discovery process. As a user refines their search, it presents an unparalleled opportunity to present highly targeted ads and lead qualification opportunities. We are really excited because we released the first beta version of our Information Security Guider on February 2nd, 2009, and with this JumpStart investment we will be able to add positions for both sales and marketing to start driving traffic and revenue." This is JumpStart's 48th investment in its 37th company. Other information technology business companies in JumpStart's portfolio include Ayalogic, Banyan Technology, BSKLive, InSeT Systems, Inspiron Logistics, Knotice, and PreEmptive Solutions. About iGuiders, Inc. iGuiders, Inc (www.iGuiders.com) develops solutions to improve online search and lead generation for complex products and services. Its unique product, the Guider, is designed to enhance knowledge gathering for searchers while generating high value, qualified leads for online advertisers. Guiders are free to develop and use, and will work in conjunction with all the major search engines. About JumpStart Inc. JumpStart (www.jumpstartinc.org) accelerates the growth of innovative early-stage businesses and ideas into venture-ready companies by delivering vital, focused resources to entrepreneurs and the community of Northeast Ohio. JumpStart identifies and invests in early-stage companies that have strong potential in the marketplace, solid prospects for high growth, and are likely to qualify for later-stage funding. Beyond investing, the JumpStart team provides a continuum of business development services to its client companies to help ensure their success. SOURCE JumpStart Inc.; JUMPSTART, INC. Cathy Belk, Chief Marketing Officer, of JumpStart Inc., +1-216-363-3400, Cathy.Belk@jumpstartinc.org
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