Acision Prepares Telenor Pakistan for Exponential Messaging Growth

ISLAMABAD, Pakistan, February 9 /PRNewswire/ --
- Acision Increases Capacity by 250% to Cater for Boom in SMS Traffic
Acision, the world's leading messaging company, announced today that
Telenor Pakistan, one of the leading mobile operators in Pakistan, has again
selected the Acision SMSC to expand its messaging capacity to cater for
continued SMS traffic growth. With a capacity expansion of up to 250%,
Telenor Pakistan is well prepared to meet the messaging requirements of its
fast growing subscriber base.
The Pakistan mobile market is experiencing rapid subscriber growth with
thousands of customers signing up every month. The growth in subscriber rate
has consequently led way to triple digit growth in messaging traffic over the
last year. The Acision SMSC offers Telenor Pakistan a complete solution to
support the operator's entire SMS business managing enormous messaging
volumes with undisputed quality of service. In 2007, Telenor Pakistan
together with Acision conducted a messaging capacity upgrade to cater for 12
million subscribers. As of January 2009, the subscriber base has reached the
20 million mark, so an increase in messaging infrastructure capacity to meet
anticipated messaging volumes was required.
Chief Technical Officer, Telenor Pakistan, Peter Anthony Dindial
commented, "For us, it is crucial to tap into the potential of the Pakistan
mobile market. To do this, we must meet the growing needs of our subscribers
and offer them reliable and high quality services that they demand and
deserve. Telenor and Acision have a relationship that spans the globe across
all Telenor entities. Based on our past experience with the Acision SMSC, we
recognise that having a reliable system is absolutely critical in high volume
traffic scenarios, enabling Telenor Pakistan to offer subscriber services
without an incident or any downtime."
Boudewijn Pesch, Managing Director for Acision in Asia Pacific, added:
"SMS continues to be the critical source of a mobile operator's mobile data
revenues. For Telenor Pakistan, growing and protecting this revenue base is a
fundamental business objective. Again, Telenor Pakistan has selected Acision
to deliver a highly stable, high performance messaging solution. With a
strong track record in global deployments, the Acision SMSC continues to be
the top choice for operators with high volume data services."
Notes to editors
About Acision
Acision is the world's leading messaging company, providing communication
solutions for over 300 network operators and service providers globally.
http://www.acision.com
About Telenor Pakistan
Telenor ASA is an international provider of high quality
telecommunications, data and media communication services. It ranks as
world's 7th largest mobile operator with a total of 159 million subscribers
in its mobile operations. Telenor Pakistan is 100% owned by Telenor ASA and
adds on to its operations in Asia together with Thailand, Malaysia and
Bangladesh.
SOURCE Acision

Press contacts: Radha K Floerke, Director, Marketing, Asia Pacific, Acision,
Tel: +65-6505-1021 / +65-9863-1449, Email: radha.floerke@acision.com; Idran
Junadi / Allanjit Singh, Lewis PR, Tel: +65-6534-7250, Email:
acisionapac@lewispr.com