Visible Technologies Taps Seasoned Executive as New CEO

Customer Interaction Management Expert Vetras to Drive New Growth, Build on
Significant 2008 Momentum
SEATTLE--(Business Wire)--
Visible Technologies, a leading provider of social media analysis and engagement
solutions, today announced executive management changes to help accelerate the
company`s robust growth and momentum entering 2009. The company named Dan
Vetras, who has extensive experience building and running Customer Interaction
Management (CIM) companies, as the new chief executive officer. Adam Selig, who
served as CEO for the past two and a half years, will move into a new role as
divisional president of strategic alliances, a position that allows him to
expand Visible Technologies` partnerships and be geographically closer to his
young family.

"Adam has done an excellent job developing Visible Technologies from an
early-stage company into one of the industry`s leading providers of social media
analytics and engagement," said Visible Technologies chairman Joe Grano. "By
refocusing Adam`s talents, we will reinforce our success with current and future
channel partners. At the same time, bringing in Dan to lead the team will
expedite Visible Technologies` growth."

Selig added, "It was clear to me and the board of directors that the best way to
accelerate growth for the company was to focus my efforts on our critical
distribution channels and key partners and to pass the management of the
organization to a Seattle-based technology executive."

Incoming Vetras brings more than 25 years of experience in technology, sales
management, business development and M&A activity to Visible Technologies. Most
recently, he served as president and CEO of Talisma, a Bellevue,
Washington-based company that sells CIM solutions.

At Talisma, Vetras was instrumental in the May 2008 sale of the company to
nGenera, a provider of business innovation platform software. Prior to joining
Talisma, Vetras was president and CEO at Captura Software, where he directed the
company`s strategies and operations and played a key role in Captura`s 2002
acquisition by Concur Technologies.

"I`m excited about the opportunity to join the team at Visible Technologies.
They clearly grasp how important it is to glean business insight from social
data and provide enterprises with actionable intelligence to transform the
customer experience and marketing initiatives to grow their businesses," Vetras
said.

"The next stage of Visible Technologies` growth will be about leveraging their
momentum, expanding their social technologies and increasing market share with
Global 1000 clients and partners," said Michelle Goldberg, board member and
partner with Ignition Partners, a Visible Technologies investor. "Dan has the
perfect combination of industry vision and experience to help drive the company
into this new era."

The executive changes, effective immediately, follow on the heels of Visible
Technologies` 300 percent sales growth in 2008 and news that the company was
named a "strong performer" by influential analyst firm Forrester Research.
Visible Technologies gathered additional momentum in the past six months by
expanding key partnerships with WPP network companies Wunderman and M80, which
used Visible Technologies solutions to drive success among their customers in
social media.

"We want to welcome Dan and thank Adam for his vision and dedication to building
Visible Technologies, which enabled WPP companies to better serve their
clients," said Mark Read, WPP director of strategy and CEO, WPP Digital. "The
company`s technology platform and its mantra of `listen, learn and engage`
resonates with WPP clients who are increasingly using social media to reach
their consumers, build brands and shape opinions online."

Supporting Resources

* Visible Technologies Social Media Solutions Video Demo
http://www.youtube.com/watch?v=77Rd_KQKuBk
* Free Forrester Wave "Listening Platforms Q1 2009" Report Download
http://www.visibletechnologies.com/solutions/request_fw09.php
* AMA Webcast featuring Forrester report analyst Suresh Vittal
https://cc.readytalk.com/r/12slb60ssbkhz
* TruCast
http://www.visibletechnologies.com/solutions/trucast.php
* TruView
http://www.visibletechnologies.com/solutions/truview.php
* Upcoming Events
http://www.visibletechnologies.com/news/events.php
* VisInsights Blog
http://www.visinsights.com

About Visible Technologies

Visible Technologies helps companies listen to and learn what consumers are
saying about them online, and it enables brands to participate in the right
conversations with the right influencers at the right time. With this real-time
business insight and response, companies build relationships with customers,
bolster their brands and grow revenue. Its innovative TruCast platform is the
industry's first complete solution for social media analysis and participation.
Visible Technologies also helps brands and individuals manage and protect their
online reputations with the powerful TruView search engine solution. For more
information, go to http://www.visibletechnologies.com, or follow the blog at
http://www.visinsights.com.

For Visible Technologies
Blake Cahill, 206-838-1178
blake@visibletechnologies.com
or
For Blanc & Otus
Meredith Obendorfer, 415-856-5167
mobendorfer@blancandotus.com

Copyright Business Wire 2009