Taylor Swift Lends Support to @15

Mon Feb 9, 2009 1:34pm EST

* Reuters is not responsible for the content in this press release.

Featuring her song "Fifteen," artist provides latest Teen Service Announcement
(TSA) in support of teen-led social change platform
MINNEAPOLIS--(Business Wire)--
Best Buy Co., Inc. (NYSE:BBY) today unveiled a new TSA ("Teen Service
Announcement") featuring multi-platinum Big Machine Records artist Taylor Swift,
at www.at15.com. Swift, an Americancountry-popsinger-songwriter, and the
biggest-selling U.S. artist of 2008, participated in the TSA as the latest
supporter of @15, a new teen-led social change platform underwritten by Best Buy
to give teens a voice and give them opportunities to direct the company`s
philanthropy through the newly-created @15 Fund. 

The New York Times described Taylor Swift as "one of pop's finest songwriters,
country`s foremost pragmatist and more in touch with her inner life than most
adults." "Fifteen," an intensely personal song Swift penned about her own life
experiences, speaks directly to young teens and the faith they should have in

"I think when you first step into the doors of high school, and you walk in,
there are seniors and juniors and sophomores, and then you - freshmen," Swift
says in her online TSA. "You think you`re all alone. When you`re 15, you think
you`re the only person in the world feeling this way? You`re not. 

"Looking back at being 15, I wouldn`t have changed anything. If I had been
popular, I would have been perfectly content with staying where I was….It just
wasn`t the cool thing to be trying to do anything different, and I think that
caused me to spend a lot of time alone - and spending a lot of time alone gave
me a lot of time to think, and having a lot of time to think allowed me to write

"In high school, it`s cool to be different. And the farther away you get from
middle school, junior high, the more you realize that. In the real world, if you
have something about yourself that`s different, you`re lucky. It`s not a curse. 

"Don`t make high school everything. Because if high school is everything, then
you`ve got a long life to live, and I`d like to think that the best years of my
life are still ahead of me." 

Like a traditional PSA, the @15 TSAs are short, unscripted videos that share the
collective thoughts and experiences of teens - and former teens - with messages
of hope and inspiration for America`s youth. Over the next several months, the
@15 Web site, along with its social networking pages and YouTube channel, will
feature messages from teens engaged in Best Buy programs, celebrities and
musicians, and Members of Congress. 

About Taylor Swift

Nineteen-year-old Taylor Swift currently has singles climbing both the country
and pop radio charts, and sold more albums in 2008 than any other recording
artist, in any genre of music. Her sophomore release, Fearless, reached double
platinum in just four weeks and was the year's biggest debut for any female
artist, and the fourth highest debut of 2008, over all. Taylor currently holds
the Billboard all-genre record for most Top 20 debuts in a calendar year. Just
last week, Taylor sold out a show at Los Angeles` STAPLES center in just two

At 17, Taylor became the youngest person to single-handedly write and sing a
number-one country single entirely on her own and she is the first female solo
artist in country music history to write or co-write every song on a
platinum-selling debut CD. At 14, she signed a publishing deal with Sony/ATV
Music, and in 2006 released her self-titled debut CD on Big Machine Records.
Taylor Swift has surpassed triple-platinum (3 million sales) status and spent
more than 20 weeks in the #1 position atop Billboard's Country CD Sales Chart.
Taylor is consistently ranked Country's #1 artist on MySpace, and was named
Country Music's Hottest Female Artist of 2007 by AOL Music and Best New Artist
of 2007 by the editors of iTunes. 

Taylor was named 2008`s Favorite Female Country Artist at the American Music
Awards, Top New Female Vocalist by the Academy of Country Music, and won 2008
CMT Music Awards for Video of the Year and Female Video of the Year. She was
recently named Choice Breakout Artist at the 2008 Teen Choice Awards, and was as
the 2008 Superstar of Tomorrow at the 10th Annual Young Hollywood Awards, making
her the first musician to ever receive this prestigious award. In 2007 she won
the CMA Horizon Award, as well as the Nashville Songwriters Association
International's Songwriter / Artist of the Year, and she received a Grammy
nomination for Best New Artist. Taylor has been featured on the covers of
Rolling Stone, Billboard, Blender, USA Weekend, Seventeen, Redbook, Us Weekly,
CosmoGirl, Girl`s Life, Women`s Health, First, Your Prom, and Southwest Airlines
Spirit magazine. She was featured in a Vanity Fair spotlight, was named one of
People magazine's 100 Most Beautiful People of 2008, was Cosmopolitan magazine`s
Fun Fearless Female of December, 2008, Allure`s Face of December, was named a
Style Star of 2008 by the editors of Seventeen, and was featured on Maxim`s 2008
Hot 100 list. She recently appeared on Saturday Night Live. 

Taylor launches her first-ever headlining tour this spring, the TAYLOR SWIFT
FEARLESS 2009 TOUR. In the past she has toured with Rascal Flatts, George
Strait, Kenny Chesney, Tim McGraw & Faith Hill and Brad Paisley. 

About @15

Best Buy believes in the power of teens, and @15 is a new platform to connect
with them, give voice to their perspectives, and invest our resources -
including the energy and talents of our employees - to turn their ideas into
action and support their efforts to lead social change. Teens bring passion and
enthusiasm to tackling tough issues. They`re also important to our business -
they shop in our stores, and they`re our future employees. There`s a real
opportunity to listen to - and learn from - what teens have to say. And through
the @15 Fund, we`ll put the philanthropic power of @15 directly into their
hands. To learn more, visit www.at15.com. 

About Best Buy Co., Inc.

With operations in the United States, Canada, China, Europe, and Mexico, Best
Buy is a multinational retailer of technology and entertainment products and
services with a commitment to growth and innovation. The Best Buy family of
brands and partnerships collectively generates more than $40 billion annual
revenue and includes brands such as Best Buy, Audiovisions, The Carphone
Warehouse, Future Shop, Geek Squad, Jiangsu Five Star, Magnolia Audio Video,
Napster, Pacific Sales Kitchen and Bath Centers, The Phone House and Speakeasy.
Approximately 165,000 employees apply their talents to help bring the benefits
of these brands to life for customers through retail locations, multiple call
centers and Web sites, in-home solutions, product delivery and activities in our
communities. Community partnership is central to the way we do business at Best
Buy. In fiscal 2008, we donated a combined $31.8 million to improve the vitality
of the communities where our employees and customers live and work. For more
information about Best Buy, visit www.bestbuyinc.com. 

For Best Buy:
Best Buy Co., Inc.
Kelly Groehler, 612-291-6115
Weber Shandwick
Amanda Wolbrom, 212-445-8230
For Taylor Swift:
Erickson Public Relations
Paula Erickson, 615-665-5950

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