Starbucks to sell instant coffee
LOS ANGELES (Reuters) - Starbucks Corp, the chain that introduced upscale coffee drinks to the masses, said on Thursday it hopes to do the same for instant coffee.
The company plans to unveil its Via soluble coffee product on Tuesday and said it would soon send samples to stores.
The company says Via replicates the taste of Starbucks coffee in instant form and will be available next month after more than 20 years in development.
Instant coffee products such as Nescafe were popular decades ago in the United States and remain popular in parts of Europe and Asia.
In the latest quarter, the United States contributed $2 billion of the company's $2.6 billion in total revenue.
(Reporting by Lisa Baertlein; Editing by Andre Grenon and Matthew Lewis)
- North Korea says Kim's powerful uncle dismissed for 'criminal acts'
- Protesters fell Lenin statue, tell Ukraine's president 'you're next'
- Thai PM calls snap election, protesters press on
- Billy Joel, Shirley MacLaine feted at Kennedy Center Honors
- Singapore hit by rare outbreak of rioting, 27 arrested |
Nelson Mandela: 1918 - 2013
Reuters looks at the life and times of Nelson Mandela, an icon of peace and reconciliation who came to embody the struggle for justice around the world. Video