Geezeo Launches White Label Personal Finance Management Solution

Tue Feb 17, 2009 7:00am EST

* Reuters is not responsible for the content in this press release.

Geezeo's Spectrum Offers Personal Finance Money Management Tools to Banks,
Credit Unions, Financial Institutions and Web Brands.
HARTFORD, Conn.--(Business Wire)-- today launched Spectrum an integrated suite of online Personal
Finance Management (PFM) tools. Spectrum is designed so that financial
organizations can offer the budgeting and personal finance tracking tools their
customers are demanding. 

Geezeo is a leading personal finance software site which helps consumers manage
all aspects of their finances at one secure place online. For over a year and a
half the company has developed a comprehensive suite of expense management, goal
tracking and budgeting features. A recent survey indicated that regular Geezeo
users are saving up to $100/month simply by following their budget online. 

The time is right to bring these same benefits directly to the consumer through
their preferred financial organization. 

"Building an institutional product to has been core to our strategy from the
outset," says Shawn Ward, Geezeo Co-Founder. "The plan was to build and prove
our consumer business and then launch an institutional model based on market
demand. Over the last six months we have been approached by dozens of financial
organizations looking to offer Geezeo PFM functionality to their
customer/members. The time is right." Spectrum offers a customizable interface
with single sign-on capabilities to enhance the online experience and reinforce
the financial institutions brand. 

Credit union and bank customers using Spectrum will benefit by being closer to
daily activity associated with their finances. By using budgeting, goal
tracking, and spending trend tools, customers are empowered to map out and track
their individually-developed financial plan. Financial institutions offering
Spectrum will see higher online engagement and enhanced financial literacy from
their customers. This in turn will increase loyalty, and provide higher
retention rates for financial institutions offering their customers the tools
needed to succeed during these challenging economic times. 

Geezeo's Spectrum product also offers account aggregation through it's strategic
partnership with Cash Edge. This enables all-in-one-place access to over 10,000
sources including banking, investments, retirement, insurance, credit card,
mortgage, loans and bill information. Aggregation of all financial accounts
provides users with a more holistic view of their finances. Spectrum is hosted,
delivered Software as a Service (SaaS) reducing the up-front expenses typically
associated with enterprise software. Spectrum features include: 

* Dashboard View 

* Budgeting 

* Spending Targets 

* Categorization Tagging 

* Split Tagging 

* Cash Flow Management 

* Bill/Income Calendar 

* Net Worth Tracker 

* Goal Tracking linked to account and dates 

* Expense Tracker 

To learn more about Spectrum, please contact Peter Glyman at 860-918-3124 or
email at 

Geezeo is a privately-held company based out of Hartford, CT. Further
information about Geezeo's free online personal finance software and budgeting
tools can be found at
Peter Glyman, 860-918-3124

Copyright Business Wire 2009

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