Geezeo Launches White Label Personal Finance Management Solution
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Geezeo's Spectrum Offers Personal Finance Money Management Tools to Banks, Credit Unions, Financial Institutions and Web Brands. HARTFORD, Conn.--(Business Wire)-- Geezeo.com today launched Spectrum an integrated suite of online Personal Finance Management (PFM) tools. Spectrum is designed so that financial organizations can offer the budgeting and personal finance tracking tools their customers are demanding. Geezeo is a leading personal finance software site which helps consumers manage all aspects of their finances at one secure place online. For over a year and a half the company has developed a comprehensive suite of expense management, goal tracking and budgeting features. A recent survey indicated that regular Geezeo users are saving up to $100/month simply by following their budget online. The time is right to bring these same benefits directly to the consumer through their preferred financial organization. "Building an institutional product to has been core to our strategy from the outset," says Shawn Ward, Geezeo Co-Founder. "The plan was to build and prove our consumer business and then launch an institutional model based on market demand. Over the last six months we have been approached by dozens of financial organizations looking to offer Geezeo PFM functionality to their customer/members. The time is right." Spectrum offers a customizable interface with single sign-on capabilities to enhance the online experience and reinforce the financial institutions brand. Credit union and bank customers using Spectrum will benefit by being closer to daily activity associated with their finances. By using budgeting, goal tracking, and spending trend tools, customers are empowered to map out and track their individually-developed financial plan. Financial institutions offering Spectrum will see higher online engagement and enhanced financial literacy from their customers. This in turn will increase loyalty, and provide higher retention rates for financial institutions offering their customers the tools needed to succeed during these challenging economic times. Geezeo's Spectrum product also offers account aggregation through it's strategic partnership with Cash Edge. This enables all-in-one-place access to over 10,000 sources including banking, investments, retirement, insurance, credit card, mortgage, loans and bill information. Aggregation of all financial accounts provides users with a more holistic view of their finances. Spectrum is hosted, delivered Software as a Service (SaaS) reducing the up-front expenses typically associated with enterprise software. Spectrum features include: * Dashboard View * Budgeting * Spending Targets * Categorization Tagging * Split Tagging * Cash Flow Management * Bill/Income Calendar * Net Worth Tracker * Goal Tracking linked to account and dates * Expense Tracker To learn more about Spectrum, please contact Peter Glyman at 860-918-3124 or email at email@example.com. Geezeo is a privately-held company based out of Hartford, CT. Further information about Geezeo's free online personal finance software and budgeting tools can be found at http://www.geezeo.com Geezeo.com Peter Glyman, 860-918-3124 Co-Founder firstname.lastname@example.org Copyright Business Wire 2009
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