eBay Inc.'s New Browser Highlighter Application Earns TRUSTe Trusted Download Program Certification
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SAN FRANCISCO, CA, Feb 17 (MARKET WIRE) --
eBay Inc. today announced that its software application, Browser
Highlighter, in its beta version, has passed the certification process
for TRUSTe's Trusted Download Program. The Browser Highlighter
application, which highlights phone numbers, forms and other products to
take the legwork out of web surfing, has been certified by TRUSTe to
clearly communicate key functionalities, to obtain informed consumer
consent prior to download, and provide an easy uninstall with clear
instructions, among other requirements.
"eBay's Browser Highlighter application has passed the rigorous
certification process for the Trusted Download whitelist, demonstrating a
commitment to protecting consumer privacy," said Fran Maier, CEO of
TRUSTe. "By completely informing users about the particulars of the
downloads they offer up front, the participating companies are increasing
transparency and giving control to users. Given the sensitive nature of
user data on eBay, we applaud eBay for taking all the necessary steps to
ensure a safe experience for customers using their new Browser
Highlighter."
"At eBay, we're always aiming to give our customers a simple and secure
user experience," said Scott Shipman, Global Privacy Leader for eBay.
"Receiving TRUSTe's Trusted Download certification is further validation
that the processes employed by eBay, to protect our customers' personal
and financial information, adhere to and often exceed the highest industry
standards."
The program sponsors, representing leading content and search providers,
anti-spyware vendors and online advertisers, offer market incentives for
downloadable software publishers to get certified. AOL, CA, CNET Networks,
Microsoft, Verizon and Yahoo! will use the whitelist as a tool to help
make business decisions related to advertising, partnering and
distributing software products. By providing a whitelist of trusted
applications, the program aims to provide attractive market incentives to
software publishers to meet the requirements and earn certification.
During the certification process, TRUSTe reviews notice and consent
experience for consumers, and tests the operation and behavior of the
software with testing partner AppLabs Technologies. A premier provider of
testing, QA and certification of software and hardware platforms, AppLabs
has worked with TRUSTe to develop a rigorous set of testing protocols to
assess a broad range of application behavior. With the launch of the
whitelist, TRUSTe will be conducting ongoing monitoring of the
applications as they are encountered by users.
The Trusted Download whitelist can be found here:
http://www.truste.org/tdp/whitelist.
About the Trusted Download Program
Trusted Download is a certification program for downloadable software,
which demonstrates informed consumer choice, doesn't exhibit surreptitious
activities, and is distributed in a responsible manner. A seal at the
point of download reassures consumers and a whitelist elevates certified
software for advertisers and distributors. The complete set of program
requirements, and additional information on the certification criteria,
program elements, FAQs and sponsor roles, is available on the Trusted
Download website at www.trusteddownload.com.
About eBay
Founded in 1995, eBay Inc. connects hundreds of millions of people around
the world every day, empowering them to explore new opportunities and
innovate together. eBay Inc. does this by providing the Internet platforms
of choice for global commerce, payments and communications. Since its
inception, eBay Inc. has expanded to include some of the strongest brands
in the world, including eBay, PayPal, Skype, StubHub, Shopping.com and
others. eBay Inc. is headquartered in San Jose, Calif.
About TRUSTe
TRUSTe helps millions of consumers identify trustworthy online
organizations through its Web Privacy Seal, Email Privacy Seal and Trusted
Download Programs. TRUSTe ensures online privacy and protects confidential
user information on more than 2,400 Web sites and many of the most highly
trafficked, including Yahoo, AOL, Microsoft, Disney, eBay, Intuit, Pepsi
and Apple. Independent research shows that when a TRUSTe web seal is
present, visitors and customers are more likely to share personal
information, register at higher rates and spend more money. To learn more
about internet privacy visit www.truste.com.
Contact Information:
Usher Lieberman
eBay Inc.
408-376-4809
ulieberman@ebay.com
Carolyn Hodge
TRUSTe
415-520-3415
chodge@truste.org
Copyright 2009, Market Wire, All rights reserved.
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