GyPSii`s Mobile Social Network Added to LG Electronics` Mobile Phones

Tue Feb 17, 2009 4:02am EST

* Reuters is not responsible for the content in this press release.

SALO, Finland & AMSTERDAM, the Netherlands & SEOUL, Korea & BARCELONA,
Spain--(Business Wire)--
LG Electronics (LG), a worldwide technology and design leader in mobile
communications (KSE: 066570.KS) and GeoSentricOyj`s (NASDAQ OMX: GEO1V), GyPSii
business unit (, today announced a partnership to embed GyPSii`s
location-enabled mobile digital lifestyle application on a range of new mobile

Under the terms of the deal, LG Electronics mobile customers will have access to
GyPSii`s broad range of location-aware functions and mobile lifestyle services -
including user generated content sharing, friend finding and social networking
application, as well as the ability to view it all on a map - within a single,
easy to navigate user interface. The service will be provided in partnership
with Intrinsyc, LG`s navigation solution provider. 

"As demand for Social Networking and Navigation on the mobile phone increases,
it is vital that these services form an essential element of the LG customer
offering on our new devices," said DooWhan (Paul) Sang, Vice President of LG
Electronics, "With its impressive global infrastructure and market reach, GyPSii
is clearly leading the way in the mobile social networking space, so we are
delighted to have it pre-installed on our new range of next generation devices."

Within the partnership agreement, LG Electronics and GyPSii will share
advertising and sponsorship revenues generated by users of GyPSii on the new LG
devices. The range will first launch across the Windows Mobile operating system,
closely followed by Android and java-enabled devices. 

"In partnering with LG Electronics, one of the world`s largest manufacturers of
mobile devices, we have demonstrated our ability to quickly meet the demands of
the industry and provide a mass-market mobile social networking experience that
can be accessed by consumers across the globe," said Dan Harple, CEO at GyPSii. 

"Our availability in 18 languages, as well as ability to reach specific
communities and provide detailed reports on their interaction with an
advertisement, coupon or sponsored message, makes us a very attractive option
for marketers looking to maximise ROI from their mobile marketing campaigns,"
continued Harple. "To sign with another industry leader extends the reach of
GyPSii still further, so we look forward to working with LG as the GyPSii
community builds and we open up new revenue streams across the impressive range
of mobile devices." 


About GeoSentric Oyj (GyPSii)

GeoSentric`s GyPSii is the market-leading mobile digital lifestyle application
and geo-mobility social networking platform: connecting people, places and
communities across networks and devices. Based in Salo, Finland and Amsterdam,
The Netherlands, GeoSentric operates offices in North America, Europe and Asia
Pacific. GeoSentric is listed on the Nordic Exchange (NASDAQ OMX: GEO1V)). For
more information, visit and © 2009 GeoSentric.
All rights reserved. 

The GyPSii related marks, images and symbols are the exclusive properties and
trademarks of GeoSentric and/or it`s business units. All other brands, product
names, company names, trademarks and service marks are the properties of their
respective owners. 

About LG Electronics

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, home appliances and mobile communications,
employing more than 82,000 people working in 114 operations including 82
subsidiaries around the world. With 2008 global sales of USD 44.7 billion, LG is
comprised of five business units - Home Entertainment, Home Appliance, Air
Conditioning, Business Solutions and Mobile Communications. LG is the world`s
leading producer of mobile handsets, flat panel TVs, air conditioners,
front-loading washing machines, optical storage products, DVD players and home
theater systems. 

LG Electronics Mobile Communications Company (LG) is a leading global mobile
communication and information company. LG creates handsets that provide an
optimized mobile experience to customers around the world with its cutting-edge
technology and innovative handset design capabilities. Increasingly, LG is
pursuing convergence technology and mobile computing products. LG will continue
to take leadership in the mobile communication environment with stylish designs
and smart technology. For more information, please visit

Dave McCann / Laura Bryant
Tel: +44 (0) 7760 322 050 / +44 (0) 7983 624 426

Copyright Business Wire 2009

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