Turkcell's "Tone & Win" Wins GSMA "Best Mobile Advertising Service" Award

Thu Feb 19, 2009 7:07am EST

* Reuters is not responsible for the content in this press release.

ISTANBUL, February 19 /PRNewswire-FirstCall/ -- Turkcell's "Tone & Win"
mobile advertising platform has won the top award in the "Best Mobile
Advertising Service" category at the 14th GSMA Global Mobile Awards, regarded
as the Oscars of the GSM world, in Barcelona.
    Turkcell's CEO, Sureyya Ciliv, received the award on 17 February at the
Barcelona Palau Nacional and commented: "We are very proud to have won this
award. Through Tone & Win, Turkcell has introduced a new notion to the world
of advertising and we are delighted that the GSMA has recognized its success."
    GSMA CEO Rob Conway congratulated Turkcell, stating that the awards,
which were made by a group of global experts, recognized outstanding
achievement in an industry renowned for innovation.
    What is Tone & Win?
    Tone & Win, the world's first RingBack Tone mobile advertising platform,
is a unique and innovative solution for the advertising industry. Turkcell
customers win airtime or credits depending on the amount of time that their
callers listen to a branded RingBack Tone selected by the customer.
    It is possible to become a member of Tone & Win through Web, WAP, and
SMS. Customers can simply select the branded music of their choice as the
RingBack Tone that they want their callers to hear.
    Tone & Win has been developed in collaboration with 4play Digital
Workshop, a partner which provides innovative products and ideas to Turkcell.
    Turkcell Mobile Marketing
    Turkcell mobile marketing creates targeted, cost-effective and measurable
media integrated with different technologies for corporations aimed at
reaching existing or new customers. This makes mobile marketing an
unconventional, effective and interactive media and highly preferred by
brands. With a database of 7.5 million subscribers and innovative products
like Tone&Win and Mobile Ticketing, Turkcell mobile marketing created 650
mobile marketing projects with 276 brands in 27 different industries in 2008.
As a founding member of the Global Mobile Marketing Association, Turkcell
assumes active roles on the Association's Board and its committees. Turkcell
organizes various public relations activities such as conferences and
workshops that target advertisers and media agencies, with the aim of
increasing the marketing sector's awareness of mobile marketing.
    Turkcell is the leading GSM operator in Turkey with 36.3 million postpaid
and prepaid customers as of September 30, 2008 operating in a three player
market with a market share of approximately 56% as of June 30, 2008 (Source:
The Telecommunications Authority). In addition to high-quality wireless
telephone services, Turkcell currently offers General Packet Radio Service
("GPRS") countrywide and Enhanced Data Rates for GSM Evolution ("EDGE") in
dense areas, which provide for both improved data and voice services.
Turkcell provides roaming with 605 operators in 201 countries as of December
22, 2008. Serving a large subscriber base in Turkey with its high-quality
wireless telephone network, Turkcell reported US$5.4 billion net revenues for
the nine months as of September 30, 2008 and US$6.3 billion net revenues as
of December 31, 2007 as per IFRS financial statements. Turkcell has interests
in international GSM operations in Azerbaijan, Belarus, Georgia, Kazakhstan,
Moldova, Northern Cyprus and Ukraine. Turkcell has been listed on the NYSE
("New York Stock Exchange") and the ISE ("Istanbul Stock Exchange") since
July 2000 and is the only NYSE listed company in Turkey. 51.00% of Turkcell's
share capital is held by Turkcell Holding, 0.05% by Cukurova Group, 13.07% by
Sonera Holding, 2.32% by M.V. Group and 0.08% by others while the remaining
33.48% is free float.
    For further information please e-mail to
investor.relations@turkcell.com.tr or call Turkcell Investor Relations
SOURCE  Turkcell

For further information please e-mail to investor.relations@turkcell.com.tr or
call Turkcell Investor Relations (+90-212-313-1888)
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