Borders Melon Company and Borders Melons East Select HarvestMark®

Traceability Solution Gains Strong Momentum in the Watermelon Industry with the
Addition of North America`s Largest Watermelon Grower and Distributor
REDWOOD CITY, Calif.--(Business Wire)--
YottaMark, Inc., the leader in traceability and authentication solutions, today
announced that the HarvestMark traceability solution is gaining strong traction
in the watermelon industry. Texas-based Borders Melon Company and Georgia-based
Borders Melons East have joined the growing list of watermelon growers
implementing HarvestMark for the 2009 harvest season. Borders Melon Company is
the largest grower and distributor of watermelons in North America providing a
year-round supply from farms in Texas and Mexico. Borders Melons East is already
in production delivering traceable watermelons with HarvestMark to retail and
foodservice customers in the southeast.

"Unit-level traceability is especially critical for products such as watermelons
that are often affected by commingling and loss of case-level identification
issues," said Bob Morrissey, executive director, National Watermelon
Association. "HarvestMark is quickly becoming a major traceability solution of
choice for the watermelon industry already providing trace-back capabilities to
25 percent of the total volume of watermelons expected to be shipped for 2009.
We support HarvestMark`s efforts and look forward to seeing our growers and
shippers utilize this technology to share their stories, connect with consumers,
and help reinforce the entire industry`s commitment to safety and quality."

HarvestMark is the leading, traceability platform for fresh produce. Compliant
with GS1 standards and the Produce Traceability Initiative (PTI), HarvestMark
delivers item- and case- level traceability that provides instant access to
harvest, distribution, quality, and food safety information, when and where it`s
needed. HarvestMark is in use today by dozens of produce shippers across the
U.S. and Mexico who have chosen the platform to easily deploy effective
traceability across a wide range of produce products. Other watermelon growers
using HarvestMark include Coosaw Farms, Grower`s Select, Melon 1, Mouzin,
Premier and Sun State. Today, nearly 150 million produce products have been
enabled with HarvestMark traceability, from berries and tomatoes to watermelons
and peppers and more.

"Implementing HarvestMark will strengthen our well established food safety
program as we continue our commitment delivering safe, healthy and delicious
supply of watermelons year around," said Nowell Borders, owner, Borders Melon
Co. "We are excited to deliver traceable watermelons using HarvestMark and bring
new information to our supply partners and consumers that want to learn more
about Borders watermelons."

"With HarvestMark, launching a traceability program has never been easier," said
Barry Plotnick, manager, Borders Melons East. "Traceability benefits the entire
supply chain, and will play a key role in boosting overall consumer confidence
and bringing new safeguard in food safety."

"We`re excited to bring Borders - the largest watermelon growers and shipper in
the country - onboard as a HarvestMark customer," said J. Scott Carr, president
and CEO, YottaMark. "HarvestMark has become the trusted traceability solution
for its simplicity, effectiveness and ability to deliver ongoing business value
- even when there is no crisis. Today, growers can enhance food safety and
quality management, and take advantage of new ways to connect and communicate
with their network of partners and consumers about a wide range of information,
from produce origin and farming practices to distribution and quality data to
help boost overall operations, drive profits and build ongoing trust."

To learn more about HarvestMark, visit www.HarvestMark.com or call
1-866-76-TRUST (or +1.650.264.6200).

About YottaMark, Inc.

YottaMark, Inc. specializes in product traceability and authentication solutions
that deliver valuable business intelligence when and where it`s needed. Leading
companies in the fresh foods, electronics and consumer goods industries rely on
YottaMark`s robust traceability platform to conduct precise traceback, enhance
communication, and increase security in their supply chain.

HarvestMark®, the fresh food traceability solution from YottaMark, is the
industry`s fastest growing traceability application. To date, nearly 150 million
produce items are enabled with HarvestMark Codes to speed response to suspected
recall events and deliver on-demand product information throughout the supply
chain, all the way to the consumer.

Designed for field- and line-packed produce, HarvestMark is a complete
traceability solution and is fully compatible with GS1 standards and the Produce
Traceability Initiative. It accommodates a wide range of workflows with an open
platform for seamless integration with existing systems. HarvestMark supports a
variety of packaging formats making it quick to deploy with no interruption to
business operations.

YottaMark is a privately held company headquartered in Redwood City, Calif. More
information can be found at www.YottaMark.com and www.HarvestMark.com.

YottaMark
Miz Nakajima, 503-997-6045
mnakajima@YottaMark.com

Copyright Business Wire 2009