Billions for Bank Bailouts, But How to Rebuild the Brands? NeuroFocus Reveals New...

Billions for Bank Bailouts, But How to Rebuild the Brands? NeuroFocus Reveals
New Brainwave-Based Solutions

World's Leading Neurological Testing Firm Unveils Findings, Drawn Directly
From Brainwaves, That Financial Giants Can Follow To Rebuild Consumer
Confidence

BERKELEY, Calif., Feb. 23 /PRNewswire/ -- As one financial giant after another
falls to new lows, NeuroFocus, the world's leading neurological testing
company, put the power of brainwaves to work to discover how those firms can
help their battered brands recover.

Titled "Money Meltdowns, Minds, and Milliseconds", the company's new report is
based upon NeuroFocus' patented technologies and proprietary methodologies
that capture and analyze consumer's actual brainwave activity. NeuroFocus
applies its expertise on behalf of many of the world's largest companies,
across dozens of categories, to help them achieve maximum impact and
effectiveness with their product development and marketing programs.

The study is available at:
http://www.neurofocus.com/pdfs/MoneyMeltdownsMindsandMilliseconds.pdf

NeuroFocus tested consumers in its laboratory to determine exactly what
financial brand messages they responded to best, at the deep subconscious
level of their minds, where brand perceptions, brand loyalty, and purchase
intent are truly formed. The company is making public twenty of the findings
drawn from the study.

Specific guidance for companies flowing out of NeuroFocus' research include:

* Claims about institutions making "sacrifices" and applying "hard work"
did not resonate as well with consumers as positioning statements that
emphasized understanding "consumer pain"

* Age trumps beauty: older people shown in marketing and other materials
resonated better than younger people

* Imagery (especially photographs) that showcase families, solid
structures, 'clarity in chaos', and light in darkness scored best in
consumers' subconscious

* Blog postings are the most effective form of written advocacy --
including those written by parties with a vested interest in the subject

"When you are drowning in debt and suffering from severely depressed--or
nonexistent--earnings, and your previously-trusted brand is now a penny stock
in terms of consumer perceptions, this report can literally be a lifeline,"
said Dr. A. K. Pradeep, Chief Executive Officer of NeuroFocus. "It offers a
straightforward series of clear, easily-executed steps that can be taken by
financial institutions to help regain credibility with consumers, and begin to
win back their confidence in the brand."

The study has inherent scientific credibility because it is based upon
consumers' actual brainwave responses, which provide uncorrupted data that is
far more precise, reliable, and actionable than conventional research methods
such as surveys and focus groups. Those methodologies cannot match NeuroFocus'
EEG-based neurological testing in terms of accuracy.

The new study becomes available as the financial industry in many markets
worldwide is suffering from record declines, with some legendary institutions
on the brink of collapse.

"There is zero margin of error now for these companies," Dr. Pradeep said.
"They cannot afford, literally, to make a misstep or rely on an educated guess
or count on what seemed to work before. Those who survive and recover will be
those whose messaging and marketing resonate the best in consumers'
subconscious minds. The only way to know how to achieve that is to first
understand what those subconscious minds are saying in response to brand
images, advertising, websites, and all the rest of the communications channels
that financial firms send their way. At NeuroFocus, our business is listening
to those minds -- and we do it at 2,000 times a second, across every sector of
the brain."

About NeuroFocus
NeuroFocus Inc. is the market leader in bringing neuroscience knowledge and
expertise to the world of advertising, marketing, product development and
packaging, and entertainment. The company leverages Doctorate-level academic
credentials in neuroscience and marketing from Berkeley, MIT, Harvard, and the
Hebrew University combined with C-suite level business management and
consulting experience.

NeuroFocus clients include Fortune 100 companies across the consumer package
goods, food and beverage, financial services, automotive, retail, and many
other sectors. Entertainment category clients include major companies in the
broadcast and cable television and motion picture industries. The Nielsen
Company is a strategic investor in NeuroFocus.

SOURCE NeuroFocus Inc.

Tom Robbins of NeuroFocus, +1-510-526-9882, Thomas.robbins@neurofocus.com