New EMC Celerra Unified Storage Systems With Deduplication Top Industry Offerings;...

New EMC Celerra Unified Storage Systems With Deduplication Top Industry
Offerings; Up to 22 Percent Lower TCO

Next Generation Celerra NS Series Helps Drive Down Costs with Comprehensive,
Built-in VMware, NAS, iSCSI and Fibre Channel Storage Features

HOPKINTON, Mass., Feb. 23 /PRNewswire/ -- EMC Corporation (NYSE: EMC), the
world leader in information infrastructure solutions, today announced a new
lineup of EMC(R) Celerra(R) unified storage systems, the NS-120, NS-480,
NS-960 and NS-G8 Gateway, featuring the industry's most comprehensive set of
built-in features. The innovative Celerra NS line, with integrated NAS
(network attached storage), iSCSI and Fibre Channel connectivity, is more
flexible and provides more overall value than any system of its kind. In
2008, revenues from the Celerra NS line outpaced the market, growing more than
40 percent, by providing customers with a scalable, simplified and easy to
manage solution.

Click here for the multimedia press release.

The new multi-protocol EMC(R) Celerra(R) NS models combine new software
innovations, including file system deduplication, file-level retention and
compliance capabilities with the five-nines (99.999%) reliability and advanced
capabilities of EMC CLARiiON(R) CX4 storage systems to provide up to 22
percent lower total cost of ownership (TCO) compared to other systems in the
market. These new features expand upon existing built-in capabilities,
including advanced IP storage replication, automated volume management for
optimized storage tiering and thin provisioning.

The new Celerra NS-120, NS-480, NS-960, and NS-G8 Gateway systems provide:

-- Power and Capacity Efficiencies
-- Celerra Data Deduplication with Compression for primary file
systems
and end user file data in VMware and other virtualized
environments.
Included at no additional cost, this feature maximizes storage
efficiency by eliminating redundant data and can reduce filesystem
capacity up to 50 percent. Celerra Data Deduplication features an
intuitive single-click startup with automated policies and is
fully
integrated into Celerra Manager for added ease of use. The
integration of technologies from EMC Avamar(R) and EMC
RecoverPoint(R) into the Celerra operating environment enables
compression on all inactive files, then removes duplicates on the
Celerra, without imposing limits on supported filesystem sizes or
use of functionality like snapshots. EMC is the only vendor to
offer compression for filesystem data deduplication for increased
storage efficiency.
-- Enterprise Flash Drive technology for Celerra, which stores data
on
highly reliable flash memory, can result in up to an 800 percent
performance improvement compared to traditional Fibre Channel
drives. Enterprise Flash Drives deliver sub-millisecond response
times and are 98 percent more energy efficient on an IOPs
(Input/Output operations Per Second) basis. EMC is the first to
deliver this new technology for NAS environments and pioneered the
use of Enterprise Flash Drives across its product lineup.
-- Low Power SATA II disk drive technology on Celerra systems enables
optimized data placement on Celerra systems, providing more
cost-effective storage based on service level requirements. SATA
II
disk drives require 32 percent less energy per terabyte than
traditional one terabyte SATA disk drives. The new Celerra lineup
supports the mixing of Enterprise Flash and low power SATA II
drives, helping drive down costs, providing flexibility and
improving power efficiency. EMC now offers a mix of SATA II and
Enterprise Flash drives across all of its major storage platforms.

-- Robust Management Tools for VMware Environments
-- VMware Site Recovery Manager Automated Failback via a VMware
vCenter
plug-in helps Celerra customers coordinate a "failback" to
the original virtual infrastructure, including all the process
steps
once VMware Site Recovery Manager performs a failover. EMC offers
the only solution on the market today that arms customers with
end-to-end disaster recovery at the simple push of a button.
-- VMware View Storage Integration, a VMware vCenter plug-in helps
administrators easily--and rapidly--provision virtual desktops
leveraging Celerra's snapshot features and VMware View. The
combined functionality of Celerra SnapSure and VMware View gives
customers the choices of provisioning methodology and a deployment
tool using vCenter as the common management application.
-- VMware View used in tandem with Celerra Deduplication for primary
data can deliver the highest storage efficiency for both boot and
user data. Together, they deliver the highest TCO for virtualized
client deployments.

-- Simplified Management
-- Celerra Provisioning Wizard simplifies initial storage
provisioning,
implements best practices, and validates operations. The software
is
pre-loaded for easy installation, and systems ordered in an EMC
rack
are fully cabled.
-- Celerra Unified Storage Connectivity enables consolidation of
servers running multiple operating systems with separate storage
onto a single platform. In addition to supporting NAS, iSCSI and
Fibre Channel, the EMC patented Multi-Path File System (MPFS) is
supported for bandwidth intensive applications.
-- Celerra File-Level Retention enables WORM (write once, read many)
functionality on file systems for information governance. A new
compliance option to this feature prevents locked files from being
deleted in order to meet regulatory requirements.

-- Increased Capacity and Scalability and Greater Flexibility
-- Scalability of Celerra systems up to 960 disk drives, twice that
of
previous systems. In addition, using the latest EMC CLARiiON CX4
midrange storage technology, the new Celerra systems feature up to
twice the performance of previous generations.
-- Flexibility through EMC UltraFlex(TM) technology provides
multi-protocol, online-expandable connectivity options and the
ability to integrate future storage technologies as they become
available. The new Celerra systems also include immediately
available high throughput front-end configurations with up to 32
10
Gigabit Ethernet NAS and iSCSI ports in a single unified storage
system, over 40 percent more interfaces than other high-end
unified
storage systems.
-- Celerra NS-G8 Gateway systems provide even greater flexibility and
choice by enabling connection to an existing SAN (storage area
network) through a separate CLARiiON or EMC Symmetrix(R) storage
system.

The Karlsruhe Institute of Technology (KIT) in Germany, which is
internationally recognized for its research and education in natural and
engineering sciences, uses multiple Celerra NS systems for its Fileservices,
VMware, Oracle and Exchange environments and beta tested the new Celerra Data
Deduplication feature.

"Our EMC Celerra systems support some of the most critical applications for
our university and staff, including 3,000 Exchange clients as well as I/O
intensive research applications, the internet presence of more than 250
institutes and the home directories of 35,000 students and staff members,"
said Uli Betzler, Senior Storage Architect, KIT. "Given that some of our
clients put a very high workload on the systems, we strive to make our VMware,
NFS and iSCSI storage environments as efficient as possible. The Celerra Data
Deduplication feature showed a 25 percent reduction in the amount of primary
data in our fileservice environment, while improving overall system
performance. Many of the files stored on the Celerra are large and
deduplication will result in cost savings for the KIT with the benefit of
faster access to the files. Beyond that, even the small files in typical user
profiles show an impressive compression ratio with EMC's Data Deduplication
feature."

Steve Scully, Research Manager, Enterprise Storage Systems at IDC, said, "In
this environment, IT managers are looking to get the most value out of their
limited budgets and for technology that will help their bottom lines. Unified
storage is clearly an area where customers are getting this value as well as
increasing the operational efficiency of their environments. By consolidating
VMware, Windows, Linux and Unix environments onto a single Celerra NS system,
IT managers gain a tremendous amount of flexibility and the ability to deploy
and update the latest storage technologies across all application environments
as needs dictate."

Rich Napolitano, Senior Vice President, EMC Storage Division, said, "Customers
have asked us to help them remove cost and complexity from their IT
environments. EMC has a history of incorporating features and flexibility into
its Celerra systems that others in the industry either can't or view as
stand-alone products. The new Celerra systems continue this tradition and
integrate numerous innovative new capabilities, at no additional charge, into
a single, easy-to-use system."

As with the previous generation, the new easy-to-use Celerra NS models are
customer and partner installable. In addition, EMC Global Services and
qualified EMC Velocity(2) Authorized Services Network (ASN) partners offer a
range of service and support options. To further help customers lower TCO, EMC
Global Financial Services is offering new financing options to help customers
more easily deploy the newest unified storage technologies. Click here for
additional information about EMC financing options.

Availability

The new Celerra NS-120, NS-480, NS-960 and NS-G8 models are available in early
March 2009.

About EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of
information infrastructure technology and solutions that enable organizations
of all sizes to transform the way they compete and create value from their
information. Information about EMC's products and services can be found at
www.EMC.com.

EMC, Celerra, Symmetrix, CLARiiON, Avamar and RecoverPoint are registered
trademarks and UtraFlex is a trademark of EMC Corporation. VMware is a
registered trademark of VMware, Inc. All other trademarks used are the
property of their respective owners.

Forward-Looking Statements

This release contains "forward-looking statements" as defined under the
Federal Securities Laws. Actual results could differ materially from those
projected in the forward-looking statements as a result of certain risk
factors, including but not limited to: (i) adverse changes in general economic
or market conditions; (ii) delays or reductions in information technology
spending; (iii) our ability to protect our proprietary technology; (iv) risks
associated with managing the growth of our business, including risks
associated with acquisitions and investments and the challenges and costs of
integration, restructuring and achieving anticipated synergies; (v)
fluctuations in VMware, Inc.'s operating results and risks associated with
trading of VMware stock; (vi) competitive factors, including but not limited
to pricing pressures and new product introductions; (vii) the relative and
varying rates of product price and component cost declines and the volume and
mixture of product and services revenues; (viii) component and product quality
and availability; (ix) the transition to new products, the uncertainty of
customer acceptance of new product offerings and rapid technological and
market change; (x) insufficient, excess or obsolete inventory; (xi) war or
acts of terrorism; (xii) the ability to attract and retain highly qualified
employees; (xiii) fluctuating currency exchange rates; (xiv) the impact of any
expense reduction initiatives; and (xv) other one-time events and other
important factors disclosed previously and from time to time in EMC's filings
with the U.S. Securities and Exchange Commission. EMC disclaims any
obligation to update any such forward-looking statements after the date of
this release.

Partner Quotes

Data Dimension

"The new Celerra models enable us to address the unified storage requirements
of our customers with power and capacity efficiencies, simplified management,
and increased capacity, scalability and flexibility in an easy-to-use
platform. EMC Celerra provides us the opportunity to extend our value-add
services to these customers. EMC's innovative approach to unified storage
helps us drive down our customers costs and provide them with a lower TCO."
Marc Duvoisin, Director of Alliances, Dimension Data

Prosys

"Our customers are coming to us with one thing in mind--how to drive down
costs and get the most value out of their budgets. The new EMC Celerra lineup,
armed with deduplication, compression, flash drives, low power SATA drives,
management tools designed for VMware environments, compliance options,
increased capacity, scalability and flexibility help us better meet our
customers' needs."
Chase Wilkinson, Director of Professional Services at Prosys

SOURCE EMC Corporation

Rick Lacroix of EMC Corporation, +1-508-293-7261, lacroix_rick@emc.com