Batter Blaster(TM) Gears Up to Blast World Pancake Record

Tue Feb 24, 2009 9:02am EST

* Reuters is not responsible for the content in this press release.

Organic Pancake and Waffle Batter Company Attempts to Break Guinness World
Record - Makes Announcement on National Pancake Day.

SAN FRANCISCO, Feb. 24 /PRNewswire/ -- On May 9, 2009, Batter Blaster(TM), the
revolutionary new breakfast product, will attempt to break the Guinness World
Record for "Most Pancakes Cooked in 8 Hours." The record-breaking endeavor
will start at 9 a.m. on the Great Lawn at Centennial Olympic Park in Atlanta.

The current world record was set in February 2008 by the Kiwanis Club of
Fargo, N.D. Over the course of eight hours, they served 34,818 pancakes to
just over 10,000 guests. This past weekend, the Lions Club of Lubbock, TX
attempted to break that record and served 66,549 pancakes to approximately
17,000 people. This record attempt has not yet been certified by Guinness.

"We found a way to put pancakes in a can - breaking the world record should be
easy," says Sean O'Connor, founder and CEO of Batter Blaster. "We specifically
chose Atlanta because the residents have embraced our product and we know
they'll come out and support our attempt. This event is designed to be a team
effort, between Batter Blaster and the people of Atlanta. And in these tough
economic times, offering free breakfast to the entire city is our small way of
giving back."

Batter Blaster is searching for courageous volunteers to enter the annals of
history. Positions to be filled include pancake makers, bus persons and
various other duties. Of course, the record cannot be broken without hungry
attendees, so insatiable appetites are mandatory. Every attendee will also be
entered to win fabulous prizes, coupons and product.

Since launching in 2007, Batter Blaster has been sweeping the nation with its
innovative approach to pancakes and waffles. Each 18-oz. can of Batter Blaster
makes approximately 28 4-inch light and fluffy pancakes or eight crisp and
airy waffles in minutes. It uses the highest-quality USDA Certified Organic
ingredients, including Certified Humane cage-free organic eggs. The propellant
in the pressurized can contains no ozone-depleting CFCs, and the cans are made
of recyclable steel.

So, grab the kids, tell your friends and come on down to Centennial Olympic
Park on May 9. Enjoy the complimentary pancakes, and get ready to blast into
the record books on what is sure to be an unforgettable Saturday!

For more information or details on how you can get involved, contact Lindsay
Fredricks at 917-599-6308 or lfredricks@saltcomm.com. 

About Batter Blaster
Batter Blaster uses a unique pressurized patent-pending process and USDA
Certified Organic ingredients to make organic pancakes and waffles in minutes.
Launched in 2007, Batter Blaster is the brainchild of former San Francisco
restaurateur Sean O'Connor and his business partner, Nate Steck. For more
information, visit www.batterblaster.com.


SOURCE  Batter Blaster

Lindsay Fredricks, lfredricks@saltcomm.com, or Teig Lynster,
tlynster@saltcomm.com, both of Salt Communications, +1-203-428-4512, for
Batter Blaster
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