Hispanics Emerge as Influential Force in U.S. Consumer Economy According to Packaged Facts

NEW YORK, NY, Feb 25 (MARKET WIRE) --
The 46 million Hispanics living in the United States wield powerful
influence on the American consumer economy, with buying power that
totaled more than $980 billion in 2008, according to market research
publisher Packaged Facts in the all-new report, "The Hispanic (Latino)
Market in the U.S.: A Generational View, 7th Edition."

Packaged Facts has been tracking the U.S. Hispanic market since 1996, and
predicts that the buying power of Hispanics will continue to grow at a
relatively rapid pace undeterred by the present dreary outlook for
consumers as a whole. Ultimately, Latino buying power is projected to
reach $1.3 billion in 2013, with a cumulative growth rate of 31%.

"Latinos will change the profile of American society over the next four
decades. The Hispanic population will grow much quicker than other
population segments, and Hispanic consumers will represent an increasing
percentage of the American consumer base," says Tatjana Meerman, publisher
of Packaged Facts.

Gen-Y Latinos (ages 18-29) and Gen-X Latinos (ages 30-44) are particularly
influential, because they control more than 60% of all Hispanic buying
power. These young Hispanic adults generate significant consumer spending
both for themselves and their families. Consequently, they have a
disproportionate impact on a number of industries in the American economy,
including entertainment, apparel, and children's items.

"The Hispanic (Latino) Market in the U.S.: A Generational View, 7th
Edition" highlights the attitudes and behavior of Hispanic adults ranging
from Gen-Y and Gen-X Latinos through younger and older Boomers. Trends,
opportunities shaping the Hispanic market, demographic characteristics of
the Hispanic population, assessment of Hispanic consumers' buying power,
in-depth analysis of immigration and acculturation trends, and much more
are examined in the report. Profiles of seven Hispanic national segments
(Mexicans, Puerto Ricans, Cubans, Salvadorans, Dominicans, Guatemalans,
and Colombians) are also provided. For further information visit:
http://www.packagedfacts.com/Hispanics-1783079/.

About Packaged Facts - Packaged Facts, a division of Market Research
Group, publishes market intelligence on a wide range of consumer
industries, including consumer goods and retailing, foods and beverages,
demographics, pet, and financial products. Packaged Facts also offers a
full range of custom research services. For more information contact Don
Montuori at (240) 747-3028 or dmontuori@marketresearch.com.

Contact:
Don Montuori
Packagedfacts.com
240-747-3028
dmontuori@marketresearch.com

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