Video: Designer Christian Siriano and LG Mobile Phones Combine Talents to Create...

Thu Feb 26, 2009 8:01am EST

* Reuters is not responsible for the content in this press release.

Video: Designer Christian Siriano and LG Mobile Phones Combine Talents to
Create 'Divas and Designers' Partnership

Partnership Kicks Off During New York Fashion Week and Includes Custom Garment
for Retail and National Consumer Mood Board Contest

SAN DIEGO, Feb. 26 /PRNewswire/ -- LG Electronics MobileComm U.S.A, Inc. (LG
Mobile Phones) announced that is has once again entered into a creative
marketing partnership with rising fashion star Christian Siriano. The
partnership -- titled "Divas and Designers" -- includes two components and
kicked off during New York Fashion Week. As part of the marketing
collaboration, Siriano has designed a special garment inspired by the
fashion-forward LG Lotus phone. Both the garment and phone appeared on the
runway during his Fall 2009 Show on February 19th at Bryant Park. The garment
will also be available for retail distribution. The LG-Siriano partnership
also includes a nationwide program that allows budding designers and stylists
to create and submit their own "mood boards" online through www.lglotus.com.
Siriano will select one board, and the winner will spend a day with him in his
New York City design studio -- all expenses paid. While in New York, the
winner will work with Siriano to co-create an accessory -- influenced by the
winning mood board -- that will be presented to the winner at the designer's
show in September 2009.

To view the Multimedia News Release, go to: 
http://www.prnewswire.com/mnr/lg/36934/

(Photo:  http://www.newscom.com/cgi-bin/prnh/20090226/NY75745 )

The Divas and Designer partnership marks the second time LG Mobile Phones and
Christian Siriano have entered into a creative partnership. Last September,
for his Spring 2009 Show, LG and Siriano teamed up to design a scarf with a
designated pocket for the award-winning LG Lotus phone, which was newly
launched. This year, Siriano decided to showcase the custom designed item on
the runway and make it available for retail.

Siriano created a garment in his collection with the award-winning LG Lotus in
mind because of its fashion-forward design and ability to keep
those-in-the-know in touch with uncompromising style. According to Siriano,
"Divas and designers want fashionable phones worthy of their creativity.
Mobile phones are fashion accessories, and the LG Lotus is sleek, chic, and
fabulous!"

Ehtisham Rabbani, LG Corporate Vice President for LG Mobile Phones added, "The
partnership with Christian has provided LG the perfect platform for marketing
the Lotus to our more fashion-conscious customers. The LG Lotus -- like a
well-crafted garment -- stands out in the crowd by fusing both style and
functionality. Lotus owners know they are making a fashion statement every
time they use their phone."

Siriano first became famous by winning season IV of the highly rated reality
show "Project Runway." This is his second showing during New York Fashion Week
and the first time his collection has appeared in the tents at Bryant Park.

The LG Lotus, which won the Red Dot Award for design, has a sleek, thin,
square shape, giving it an undeniable fashion-forward appearance. Available in
purple with beautifully etched lotus leaves, or an elegant matte black, the
Lotus has enhanced messaging features, including a wide display screen and a
full QWERTY keyboard, making it ideal for texting, email and IM. The LG Lotus
is exclusively available through Sprint.

For more information on the LG Lotus and the Divas and Designers Contest
please visit www.LGLotus.com.

About LG Electronics Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, home appliances and mobile communications,
employing more than 82,000 people working in 114 operations including 82
subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is
comprised of five business units -- Home Entertainment, Home Appliance, Air
Conditioning, Business Solutions and Mobile Communications. LG is the world's
leading producer of mobile handsets, flat panel TVs, air conditioners,
front-loading washing machines, optical storage products, DVD players and home
theater systems. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world's leading provider
of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve
the value of customer life. With a total range of wired and wireless
solutions, the company is rapidly establishing a global presence and growing
its international market share in 3G handsets. For more information please
visit www.lgusa.com.

Contacts:    Demetra Kavadeles
    (858) 635.5232
    dkavadeles@lge.com

    AJ Sarcione
    (310) 248.6115
    aj.sarcione@ogilvypr.com 



SOURCE  LG Mobile Phones

Demetra Kavadeles, +1-858-635-5232, dkavadeles@lge.com; or AJ Sarcione,
+1-310-248-6115, aj.sarcione@ogilvypr.com
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